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Originally Posted by katzman /forum/post/0
Well I guess I lit a few fires! Didn't mean to offend serious videophiles but I did want to point out that somebody is thinking "the average Joe". I think doing it with user controls and then checking greyscale and color temps would be enlightening, maybe even surprising!
I find it a bit amusing that anyone would conclude anything else. Why not report both? This would be very valuable information for users. Some displays can get pretty close with just proper user control adjustments. That doesn't mean that those same displays don't benefit from professional calibration, but since most people will not have it done it anyway it seems obvious that the best adjustment with user controls would be an interesting result.
This is exactly what I have been suggesting and doing for some time. When we install a set, we do basic user level adjustments and attempt to educate the user on how to make them. When we go out to do specialty calibration (SC), we start with a more detailed version of that process, measure the display as the client was using it and after the basic user level calibration (BULC). We then discuss the differences and how much farther more claibration will like get the set, and proceed according to the client's wishes. Some sets don't need much more, but that is rare. The big point is that with some education, the client can get a large part of the benefit of calibration. The can also better deal with aberant programming when on-the-fly adjustment is needed.
The thing that the ISF people seem to miss is that many more people are likely to be willing to pay to get that lower level of service. Many might not need it if the reviewers were doing a real service by providing both types of information. The need for more advanced calibration might actually be better understood if this was the case.