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I picked up an Avera 55EQX20 55" 4K Ultra HD LED TV (2017) on sale for $249.99 delivered after a $40 rebate. This is a no-frills, no-HDR, dumb UHD TV which includes composite and component video inputs and a blinding splash screen. It's perfect for my viewing location and media source (Roku Premier+).
As mentioned in other threads, these Avera Equinox displays look terrible out of the box but can be tuned through the Picture and Service menus (MENU 1 1 4 7).
Before I start tuning from the store-display bright and unnaturally sharp default settings, I thought I'd see on what settings in both the Picture and Service menus others had settled for a good UHD picture. Please share yours.

As mentioned in other threads, these Avera Equinox displays look terrible out of the box but can be tuned through the Picture and Service menus (MENU 1 1 4 7).
Before I start tuning from the store-display bright and unnaturally sharp default settings, I thought I'd see on what settings in both the Picture and Service menus others had settled for a good UHD picture. Please share yours.