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I was out of town and while on a long drive back I heard a Replay Commercial on the radio in the LA area. It had parodies of infomercials and Springer with the tag line "nothing good on when you're watching TV?, Replay TV can collect your favorite shows, commercial free giving you control of when and what you watch. And it can pause live TV blah blah.." I think they're getting it! A little corney, but this was much better than the previous campaign.


The other interesting point was the verbal fineprint disclaimer that they had to tag onto the end. "Replay may not skip all commercials, and reserves the right to modify the software and features at any time"
 
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