ReplayTV Ad Department: Are you OUT there?
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Well done, Marc...
You phrased your comments differently than I did yesterday when I was chastised by the TiVo-calist "Zee" man. The spot also seems to me to indicate that you can fast forward through live TV.
Now back to digging out "two fingers of goo".
Well done, Marc...
You phrased your comments differently than I did yesterday when I was chastised by the TiVo-calist "Zee" man. The spot also seems to me to indicate that you can fast forward through live TV.
Now back to digging out "two fingers of goo".
I caught an ad for ReplayTV during or just after Jeopardy. Very nice. It explained quite a bit about what the product is and what it can do. Finished up with a father and son watching a scene comparible to what you would find in Baywatch, and the father slows it down to enjoy every minute of it. The son responded with something like "I love you, Dad."
*****Daniel
*****Daniel
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161 Posts
ReplayMarc:
You make a good point of the "educational" value of commercials...but frankly until there's significant functional differentiation between Tivo and Replay the real war here is BRAND recognition.
BTW:I'm personally tired of the whole "pausing/slowing" focus of both Tivo and Replay ads anyway. How about marketing the difference between rummaging/forwarding through stacks of video tapes; and a single point/click interface to pull up one's favorite episode of a popular TV show. Now that 60 hours can be stored...market it!
We all criticize the ones we love...'cuz we want them wildly successful..and thereby show our intelligence in becoming early adopters of their technologies.
You make a good point of the "educational" value of commercials...but frankly until there's significant functional differentiation between Tivo and Replay the real war here is BRAND recognition.
BTW:I'm personally tired of the whole "pausing/slowing" focus of both Tivo and Replay ads anyway. How about marketing the difference between rummaging/forwarding through stacks of video tapes; and a single point/click interface to pull up one's favorite episode of a popular TV show. Now that 60 hours can be stored...market it!
We all criticize the ones we love...'cuz we want them wildly successful..and thereby show our intelligence in becoming early adopters of their technologies.
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866 Posts
Ok, all you talented bunch. Think up some better commercials. Here is an idea to get you going:
Empty stage: Sounds of something being dropped
TV hurtling towards the stage floor(displaying ReplayTV logo), enters from the top of the screen. Then about a couple of feet of the ground it stops instantly. At the same time the pause icon shows up on the screen. Someone walks in from off stage and inquisitively examines the magically "paused" TV. Scratches head and walks away... Unpaused and TV smashes into stage floor! In fact blow up the TV as it hits the floor so it blasts to pieces(perhaps make the whole TV out of glass!).
Close with the Caption: ReplayTV, Teaching your TV some new Tricks!
One can then expand on this theme for QS, IR, TimeShifting ....
Empty stage: Sounds of something being dropped
TV hurtling towards the stage floor(displaying ReplayTV logo), enters from the top of the screen. Then about a couple of feet of the ground it stops instantly. At the same time the pause icon shows up on the screen. Someone walks in from off stage and inquisitively examines the magically "paused" TV. Scratches head and walks away... Unpaused and TV smashes into stage floor! In fact blow up the TV as it hits the floor so it blasts to pieces(perhaps make the whole TV out of glass!).
Close with the Caption: ReplayTV, Teaching your TV some new Tricks!
One can then expand on this theme for QS, IR, TimeShifting ....
Quote:
Sorry, but you wern't "chastised". My response was civil, I simply disagreed with you. Your response to me was insulting, but that thread appears to have been deleted.
I find the comment odd that defending the concept of timeshifting live TV is somehow "pro-TiVo", since this is very much a ReplayTV function as well.
It's simple. Don't start watching until your about 20% into the show, and you can generally zip past any ads you like. So, yes, you can fast forward through live TV.
Please, if your going to make personal comments and refer to a post.... don't delete the thread containing that post. I'm assuming you deleted it, but it may be just be some glitch. I really don't know.
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"It's like living in the future."
[This message has been edited by an infinite number of monkeys (edited 10-24-2000).]
| Originally posted by Jon J: Well done, Marc... You phrased your comments differently than I did yesterday when I was chastised by the TiVo-calist "Zee" man. The spot also seems to me to indicate that you can fast forward through live TV. Now back to digging out "two fingers of goo". |
I find the comment odd that defending the concept of timeshifting live TV is somehow "pro-TiVo", since this is very much a ReplayTV function as well.
It's simple. Don't start watching until your about 20% into the show, and you can generally zip past any ads you like. So, yes, you can fast forward through live TV.
Please, if your going to make personal comments and refer to a post.... don't delete the thread containing that post. I'm assuming you deleted it, but it may be just be some glitch. I really don't know.
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"It's like living in the future."
[This message has been edited by an infinite number of monkeys (edited 10-24-2000).]
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161 Posts
Ok...for those of you who watch Monday Night football...I saw the latest Tivo advertisement that included Joe Montana and Ronnie Lott. It was laugh out-loud funny...with the key message "skip the parts you want to miss" (don't ask...it was about Joe about to demonstrate ON Ronnie a "male itch reliever cream").
Honestly Replay guys...the last ReplayTv ad I saw was that horrendous boxing ad around the Olympics that seemed worse and worse everytime it played.
Tivo is kicking bootie with advertising all over the place....what gives??? I once received a call from someone asking for some feedback/opinions on Replay advertising simply by posting here; and you've never called back.
<sigh> I wish I could both run product management AND advertising for this company sometimes. It seems to have lost a little passion/momentum.
Fish
Honestly Replay guys...the last ReplayTv ad I saw was that horrendous boxing ad around the Olympics that seemed worse and worse everytime it played.
Tivo is kicking bootie with advertising all over the place....what gives??? I once received a call from someone asking for some feedback/opinions on Replay advertising simply by posting here; and you've never called back.
<sigh> I wish I could both run product management AND advertising for this company sometimes. It seems to have lost a little passion/momentum.
Fish
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3,139 Posts
Quote:
I agree with Markito. I still flashback to a conversation I was having with someone trying to sell them on the idea of PVR's and ReplayTV in particular, then in closing they asked me, "So you'd recommend the ReplayTiVo then, right?"
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Later,
Rob.
http://www.hifi-remote.com/
| Originally posted by Markito Burrito: Seriously, it is at a very scary crucial point where if Tivo keeps the clever ads running and ReplayTV doesn't quickly put out some creative attention-getters, Tivo will become the instantly recognizable household brand like "Kleenex" and ReplayTV will be like a mere "generic facial tissue". Do you know anyone who says hand me a "facial tissue"? I didn't think so. I'm getting a little scared for all of us. |
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Later,
Rob.
http://www.hifi-remote.com/
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78 Posts
Quote:
Okay, here's an attempt:
Joe Average of the near future, sitting on his near-future couch watching near-future TV. Girlfriend stomps in, yelling at him to get off his butt, why don't they ever go out anymore, etc. He glances up at her nonchalantly, points the TV remote at her--CLICK. She freezes in mid-rant. He presses another button. Superimposed over her face is a Replay menu of past girlfriends. He scrolls through and clicks, say, Sheila, and then presses Select. Old girlfriend appears in place of current girlfriend, says something like, "You want another beer, honey?" or something similarly sexist. Joe Average is all smiles.
"ReplayTV--We're workin' on it. Until then..." And maybe a really quick montage of the Replay features.
Or you could reverse the genders. Or make him or her gay. Or bisexual. Whatever.
[This message has been edited by SeanMedlock (edited 11-08-2000).]
| Originally posted by FreezeFrame: Ok, all you talented bunch. Think up some better commercials |
Joe Average of the near future, sitting on his near-future couch watching near-future TV. Girlfriend stomps in, yelling at him to get off his butt, why don't they ever go out anymore, etc. He glances up at her nonchalantly, points the TV remote at her--CLICK. She freezes in mid-rant. He presses another button. Superimposed over her face is a Replay menu of past girlfriends. He scrolls through and clicks, say, Sheila, and then presses Select. Old girlfriend appears in place of current girlfriend, says something like, "You want another beer, honey?" or something similarly sexist. Joe Average is all smiles.
"ReplayTV--We're workin' on it. Until then..." And maybe a really quick montage of the Replay features.
Or you could reverse the genders. Or make him or her gay. Or bisexual. Whatever.
[This message has been edited by SeanMedlock (edited 11-08-2000).]
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ROTFL!!!! You'll alienate the "SoapShifters" though.........
Besides, isn't that what the mute button is for?
ROTFL!!!! You'll alienate the "SoapShifters" though.........
Besides, isn't that what the mute button is for?
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