Well as i narrow the choices down I went to Century Stereo in San Jose California and watched the same Fifth Element clip on a Runco 1000c and the 3 chip 5. All I can say is WOW. I can not wait till 3 chip units become cheaper. Much better picture than the movie theater that i was just at 1 hour before the demo. Crisp, 3d lifelike very detailed with no eyestrain at all. beautiful colors and great blacks. If it were not 90k I would get one! Now the 1000c was set up with a 96" diagonal perforated white screen. Even with that plenty of punch. Colors no where near as nice as 3 chip. Also was 17k list. Nice but for the price difference between the HT300 and the 1000c I think I still lean towards the Seleco as my top contender. Saying this i appreciate that whatever I choose short of a 3 chip unit I will likely change it in 3-5 years. Another good reason to go with the cheaper model.