I was in Best Buy today and watched a guy setting the price of the Samsung 55 in 4x3 HDTV to $997. This is now the regular prince, not a sale price. Although this set is probably not the one that most of us would choose for our version of the home theater, this price makes it reasonable for maybe the family tv or something. Just thougt the group would like to know. BTW, the picture was among the best of the non DLP sets at Best Buy. Of course, who knows how the various sets are adjusted.