Q is the seventeenth letter in the English alphabet, so it's fitting that Samsung embraced this curious consonant in 2017. Today in Las Vegas, the company took the wraps off three new Q series QLED TVs, the flagship Q9 as well as the Q8 and Q7. All three series rely on quantum dots to achieve new levels of brightness as well as color fidelity.

Before getting into details, the first thing you notice about the Q9 flagship is that it's flat and fairly thin. In 2017, Samsung's top TV uses the tech that got the company to the top of the TV world to begin with: edgelit LED-LCD. Thanks to advances made possible through the use of quantum dots, the company says the Q9 provides the best picture quality the company has ever offered in a TV.

"2017 will mark a major paradigm shift in the visual display industry, ushering in the era of QLED," said HyunSuk Kim, President of the Visual Display Business at Samsung Electronics. "With the advent of QLED TV, we provide the most true-to-life picture on screen. We have been successful in solving for past inconsistencies in the viewing experience and consumer pain points while redefining the fundamental value of TV."

Here's the exact moment the Q8 and Q9 QLED UHD TVs were unveiled at CES 2017.
While reporting details regarding the capabilities of the new TVs will have to wait until after tomorrow's Samsung press conference, the "First Look" event where these TVs were shown to 200+ members of the press offered hints what the new models will offer. For example, 2017 Q series TVs will offer 100% coverage of the DCI/P3 color space with full color volume and do so with peak brightness ranging from 1500 nits to 2000 nits.

Achieving 100% color volume for DCI/P3 content is the name of the game when it comes to Samsung TVs in 2017.
Samsung also addressed one of the most complained-about issues with LCD TVs, which is the great contrast offered by vertically aligned panels is typically limited in terms of viewing angle. The new Q series TVs appear to offer a very significant performance improvement in this picture quality parameter.

Another issue the design of the news models addresses is ease of installation, with a new wall bracket that is easy to mount and allows the TV to fit flush against the wall while preserving the ability to tilt. Samsung calls this feature "no gap wall mount."

“With the QLED TV, we’ve solved problems that everyone —and every home—has experienced; cable clutter, thick wall mounts and a slew of devices sitting right under the TV,” said Dave Das, Senior Vice President of Consumer Electronics Marketing for Samsung Electronics America. “With our 2017 lineup, the focus remains where it should be—the content on the screen —not everything surrounding it.”

Not everyone wants a wall-mounted TV. With the Q series, Samsung is providing two options for TV stands. The Studio Stand resembles a painting on an easel, or the Gravity Stand.

Here are the two options when it comes to stands for these Q series TVs.
Another cool feature of these new TVs is the Invisible Connection cable that provides a single connection to the hub that contain's the TVs HDMI inputs. It's far less visible than the cable that attaches the 2016 One Connect box to the display.

The TV on the right features the Invisible Connection cable, which is barely visible.
This First Look event revealed that Samsung continues to provide stylish TVs that offer great performance.