Alright well I was pretty dead set on recommending the P55ST30 for my dad who is getting a new TV. We headed to Best Buy though and he thought the Samsung looked far better than the Panasonic, where as I felt like the Samsung just had the contrast and brightness turned up making it look almost washed out. Another thing though I'm worrying about is the IR with the Panasonic being more prevalent than I had previously imagined as my dad probably won't remember to stretch 4:3 pictures or anamorphic widescreens. But the Samsung doesn't have 3D, and he doesn't seem to care but I could see him caring 5 years down the road. So what do you guys think picture quality wise and longevity wise? and do you guys really think IR will be an issue?