I know i spoke to you already, but just to be a bit clear, I asked in the satellite forum if a scaler would help, and I forget who discussed it, but he was mod of that forum with many years experience and simply said no.
In the digital realm scaling will do very little when tv stations are already starving bit rates. The benqs have good deinterlacing, so I cant imagine any issues with it.
Also mentioned the benq is very noisey, so its not deinterlacing artifacts or I would be very surprised, 1080p/24 blue ray discs as you know also look noisey.
Lcd might hide it a bit more because its so much smaller you will have to get close and look at it lcd are also a bit better for noise from what i have heard. My 50 inch plasma looks cleaner, until you get closer to compensate for the small screen. Does your lcd also have some noise reduction built in and enabled. I know the new panasonic g15 plasmas look really clean with noise reduction on light.
I just really dont think a scaler is going to do much, unless your set top box scaler is absolutely awful.
Put the output to 720p of the set box, and give it a try, tell us if you see a difference although i dont think you will really.