I had the proffesional guy in yesterday, he said warm 1 and 2 does make the picture look the way the directors etc want you to see the film but he said it washes out colour, he gave me 3 choices, a rich picture, a bright picture or a vivd and i said can you do one thats not too bright and not too dark and it 'pops' he said sure no problem and did this for me. he also calibrated my pioneer wich i can give you settings for if you want. These picture settings make COD 4 and UNcharted look really rich and vibrant on my ps3 but these settings are dark so your eyes will need time to adjust to them, at first they seem too dark but give them a week he said and they look brighter and as the day went on i noticed they got better and my eyes got better suited to them. I myself am lookin in to goin in to professional tv calibrating so i did my toshiba and i must say the way i did bugger me its faboulous, but samsung had to many settings to mess with i couldnt really do it so i called my mentor the proffesional calibrator from currys to do it and he did. if u live in swindon go to currys and ask for a john peacock, he is good. peace guys. enjoy your tvs whatever you own lol. new samsung rule by da way, such rich colours and a mil to 1 ratio dam thats good.