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I received the following email from SlySoft:


As of January 1st, 2011, SlySoft will discontinue the 'lifetime' updatesubscription. This is being announced well in advance to give everybodya final opportunity to acquire SlySoft products and product upgradeswith lifetime free updates and renew limited subscriptions to lifetime. To make your decision even easier, you'll get a 20% discount, applicableto all products including upgrades from AnyDVD to AnyDVD HD and renewalsof update subscriptions for all SlySoft products. This promotion is only valid until Friday, December 31 2010, so if youare entertaining the thought of purchasing one or more of our products,now is the right time to act ... If you plan to upgrade an AnyDVD license to AnyDVD HD, please do so prior


to purchasing subscription renewals: https://secure.slysoft.com/upgrade.php?coupon=xmas2010


Please use this link to renew the update subscriptions of your products: https://secure.slysoft.com/renewal.php?coupon=xmas2010


Other SlySoft products and renewals are available from our purchase page: http://www.slysoft.com/en/purchase.html


We wish you a relaxing and enjoyable Christmas season, Your SlySoft Team
 

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Slysoft made this same announcement several years ago. After a few months they had a change of heart and started to offered periodic special sales that allowed people to update to lifetime support during the sale period. I wouldn't be at all surprised to see them follow this same route sometime down the road. I see this as an effort to stimulate sales in a slow market. OTOH, lifetime service is well worth the price of admission. I bought mine about a year before they went with the short-term renewable subscriptions so I'm all set.
 
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