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from http://www.skyreport.com/skyreport/o...100801.htm#one


Despite legal threats from cable giant Charter Communications, EchoStar's DISH

Network is continuing to push an expanded version of its "I Like 9" promotion

aimed at subscribers with the MSO.


The overall "I Like 9" promotion offers 115 channels of programming for $9 a

month - $13.99 a month with select local network channels - when new customers

purchase a DISH Network satellite TV system valued at $199 or more. In a

separate effort aimed at Charter subscribers, the company is offering customers

with the cable company an additional $100 off a DISH Network TV system starting

at $199.


Customers must present to an authorized retailer a Charter bill showing they

subscribed to the cable service within 90 days of when they become a DISH

Network customer. The exclusive offer for Charter customers expires Oct. 31.


In its letter to EchoStar, as reported by the satellite TV company, Charter asked

DISH Network to immediately discontinue its $9 per-month ad campaign. Charter

also accused EchoStar of unfair competition and threatened legal action against the

satellite TV provider. The letter was sent in August.


According to the letter, Charter said DISH Network's current promotion has

caused Charter "to lose current and potential customers, and has damaged ...

Charter's goodwill and reputation."


"We're surprised by Charter's reaction to our 'I Like 9' promotion," EchoStar CEO

Charlie Ergen said. "If Charter doesn't want to lose customers who switch to DISH

Network, then their reaction should be better service and better pricing for their

customers. We believe consumers, not Charter's lawyers, should decide who has

lower rates. We challenge Charter to lower their rates."
 

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CHARTER THREATENS LEGAL ACTION AGAINST ECHOSTAR, wants DBS rival to end ‘I Like 9' ad. EchoStar responds by offering Charter customers additional discounts.


DIRECTV BEGINS ‘CARDLESS' STRATEGY to combat signal piracy. DirecTV has stopped packaging access card with satellite receivers sold by 4 retailers.
 
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