Sonic Solutions, whose Roxio CinemaNow digital movie service has lagged behind competitors in High Definition streaming, announced today that it will use some of the same technology used to encode Blu-ray films to stream movies in 1080p resolution.
Sonic follows Microsoft Xbox, which announced it will offer 1080p HD streaming on every movie it can beginning this fall, and other services already offering high definition including iTunes, Amazon Video on Demand and Vudu.
Sonic also will offer the technology, dubbed Sonic CineVision Adaptive HD, as part of the company's CineVision Master Encoding system, enabling others to maximize the quality of streaming video content.
Sonic claims its CineVision Adaptive HD delivers the highest quality HD video to Internet-connected consumer electronic devices. The technology is built on Sonic's CineVision HD encoding system, used for Blu-ray movie production, and uses Widevine's adaptive streaming expertise to stream films in 1080p resolution with seamless playback.