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CES 2015 Display Announcements


Featuring New 4K Processor X1 and Ultra-thin Design
LAS VEGAS, Jan. 5, 2015 (CES, Booth #14200 ) – Sony Electronics showcased its new line of BRAVIA® 4K Ultra HD televisions, designed to enhance image quality and provide expanded access to content. The televisions were built with a new 4K Processor X1, further advancing the color accuracy, contrast and clarity of the Sony 4K viewing experience. The new XBR X900C Series features a new ultra-thin floating style, making it Sony’s thinnest TVs yet with edge-to-edge viewing.
The new models range in size from 43 to 75-inches and include four new series and 10 new models. As the industry leader in 4K picture quality, Sony’s commitment to developing technologies to enhance the viewing experience is showcased with this line-up. The new 4K Processor X1 was built to enhance color, contrast and clarity while improving the streaming quality of images that 4K content providers supply. Combined with the advanced 4K X-Reality™ PRO upscaling Algorithm technology, these televisions will analyze and upscale 4K resolution, providing the best image quality, regardless of the image source.
With screens that provide a 3,840 x 2,160 4K resolution, these products also include TRILUMINOS™ display to accurately reproduce shades of red, green and aqua blue. Colors come alive on the screen in the widest color range ever, and dynamic color correction ensures colors are as consistent and accurate as possible every single time. Further enhancing the picture quality, these televisions will also be equipped with the critically acclaimed X-tended Dynamic Range contrast enhancement to provide peak brightness of LED as well as deeper blacks previously only associated with Plasma TVs.
“With content being sourced from broadcast, Blu-ray™, DVD’s or even low-resolution internet videos, we designed these televisions to upscale to 4K resolution so that consumers can get the highest level viewing experience possible,” said Toshifumi Okuda, Sony Electronics Deputy President. “Sony’s reputation for developing the best picture quality continues with these new products that provide consumers with greater access to what they want to watch, play and hear.”
Smarter Television viewing experience
For the first time, these televisions will support Google’s Android™ TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like voice-enabled searching through a remote equipped with a microphone. With access to Google Play, consumers can enjoy what they like to do on a smartphone or tablet, from their television. Additionally, Google Cast™ will provide users with greater connectivity than ever before by enabling them to cast content from devices in a similar way as is done with Google ChromeCast™.
Game enthusiasts can bring the immersive world of PlayStation® directly to their new Sony 4K Ultra HD television with PlayStation™ Now. Select PlayStation® 3 games can be streamed directly to the TV, just like shows and movies, by connecting a DUALSHOCK® 4 controller.
Increased 4K Content
As the leader in 4K with expertise in industry-leading innovation in televisions, technology and content, Sony’s new 4K Ultra HD TV line-up will enable access to over 1,300 blockbuster movies, hit TV shows and other 4K titles through partnerships with Video Unlimited 4K, Netflix, Amazon Instant Video, Ultraflix and Toon Goggles.
2015 4K Ultra HD Line-up:
XBR® X900C Series 4K Ultra HD TV (55” and 65” Class models) and X910C (75” Class model) Available in Spring 2015
  • Sony’s thinnest LED TV yet at 4.9mm (at its thinnest part); the revolutionary floating style is virtually frameless and mounts flush to your wall.
  • Features new 4K Processor X1 to improve color accuracy, contrast and clarity of HD and 4K video.
  • Support’s Google’s Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like voice-enabled searching through a remote equipped with a microphone.
  • Enjoy stunning 4K streaming and upscaling, plus Google Cast built-in feature for seamless smartphone or tablet integration.
  • Brilliant, expanded color with TRILUMINOS™ display, further enhanced for color accuracy by the new engine.
XBR-X930C Series (65” Class model) and X940C (75” Class model)
Available in Spring 2015
  • Features new 4K Processor X1 engine to improve color accuracy, contrast and clarity of HD and 4K video.
  • Support’s Google’s Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like voice-enabled searching through a remote equipped with a microphone.
  • Powerful front-facing speakers (tweeters, woofers, and sub-woofers) produce clear dialog and deep bass while also supporting Hi-Res audio to compliment the Ultra HD picture.
  • X-tended Dynamic Range Pro (75-inch model) and X-tended Dynamic Range (65-inch model) enhanced by the new 4K Processor engine to produce our best contrast ever – capturing every shade of light.
Brilliant, expanded color with TRILUMINOS™ display, further enhanced for color accuracy by the new engine.
XBR-X850C Series (55”, 65” and 75” Classmodels)
Available in Spring 2015
  • Introductory 4K Ultra HD TV series, which expands the 4K experience to multiple screen size options.
  • Features new 4K Processor X1 engine to improve color accuracy, contrast and clarity of HD and 4K video.
  • Brilliant, expanded color with TRILUMINOS™ display, further enhanced for color accuracy by the new engine.
  • Ready for the latest 4K new spec “HEVC” and “VP9” which can receive 4K distribution services and YouTube 4K.
XBR-X830C Series (43” and 49” Class models)
Available in Spring 2015
  • Introductory 4K Ultra HD TV series, which expands the 4K experience to multiple screen size options.
  • Features new 4K Processor X1 engine to improve color accuracy, contrast and clarity of HD and 4K video.
  • Support’s Google’s Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like voice-enabled searching through a remote equipped with a microphone.
Sony also announced new HDTV televisions that feature, for the first time, Google’s Android TV operating system. The line-up will range in size from 50” to 75” Class Models include the KDL-75W850C, KDL-65W850C, KDL-55W850C and KDL-50W850C. This line-up with be available spring 2015.
For more information on newly announced Sony products, including images, please visit:
www.sony.com/news.
 

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If you are using it as a monitor and you are gaming, you may be **** out of luck with it doing 4k at 4:4:4 chroma. I just read the specs at the following link and it looks like the 2015 Sony's will not have the ability to do 4k at 4:4:4 and 60fps. Here is the link with all the new sets and there is no mention of it being able to do 4k/60fps unless it is at 4:2:0 chroma.


Here is a copy/past of the video features:


Video

Video Signal : 3840x2160/24p (HDMI only); 3840x2160/30p (HDMI only); *4096x2160/24p (display center 3840 area); *4096x2160/30p (display center 3840 area); YUV420 3840x2160/60p (HDMI only); *YUV420 4096x2160/60p (display center 3840 area); 1080/24p(HDMI only); 1080/60i (HDMI, Component); 1080/60p (HDMI, Component); 480/60i; 480/60p; 720/60p; 1080/30p (HDMI only); 720/30p (HDMI only); 720/24p (HDMI only)

Here is the link to the site with all the sets and the specs:
http://store.sony.com/ces-2015-television/cat-27-catid-sony-ces-2015-tv?affiliateCustomId=6155355&CJURL=http://store.sony.com/ces-2015-television/cat-27-catid-sony-ces-2015-tv&camp=CJ_DF&clickId=10396361&affiliateId=t3gtr1dx5yge&XID=A:6155355:CJ


This is really horrible news for any computer users that were hoping for proper 4k/60fps at full chroma levels.
 

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You would think they would put in a displayport to make it useful as a monitor. Looks like sony is fine though with ruling itself out of that market for another year with knackered hdmi inputs.
 

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If you are using it as a monitor and you are gaming, you may be **** out of luck with it doing 4k at 4:4:4 chroma. I just read the specs at the following link and it looks like the 2015 Sony's will not have the ability to do 4k at 4:4:4 and 60fps. Here is the link with all the new sets and there is no mention of it being able to do 4k/60fps unless it is at 4:2:0 chroma.


Here is a copy/past of the video features:


Video

Video Signal : 3840x2160/24p (HDMI only); 3840x2160/30p (HDMI only); *4096x2160/24p (display center 3840 area); *4096x2160/30p (display center 3840 area); YUV420 3840x2160/60p (HDMI only); *YUV420 4096x2160/60p (display center 3840 area); 1080/24p(HDMI only); 1080/60i (HDMI, Component); 1080/60p (HDMI, Component); 480/60i; 480/60p; 720/60p; 1080/30p (HDMI only); 720/30p (HDMI only); 720/24p (HDMI only)

Here is the link to the site with all the sets and the specs:
http://store.sony.com/ces-2015-television/cat-27-catid-sony-ces-2015-tv?affiliateCustomId=6155355&CJURL=http://store.sony.com/ces-2015-television/cat-27-catid-sony-ces-2015-tv&camp=CJ_DF&clickId=10396361&affiliateId=t3gtr1dx5yge&XID=A:6155355:CJ


This is really horrible news for any computer users that were hoping for proper 4k/60fps at full chroma levels.
Thanks. But I am already currently using a Samsung 40HU6950 with 4:2:0 for over a month now,
and I don't feel anything wrong regarding text color during my daily operations.
Despite the Quick Brown Fox test saying otherwise.

I think as long as the HDMI 2.0 does 4K/60Hz, it works for me as a computer monitor.
 

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I was very excited for Sony's keynote but lost all excitement when I saw the x900c. Edge-lit with frame dimming? Flagship? What are they thinking? Huge step backwards Sony. How many ultra thin edge-lit LCD sets suffer from horrible clouding and uneven back lighting? All of them. Oh well, OLED better pull through. :(
 

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There is a very wide selection, with the 830, 850, 910, 930 and 940 series all carrying the C designation. Sizes range from 43" to 76". The 940C is 75" and the 850C is listed as:

"XBR-X850C series: Available in 75, 76 and 55-inch sizes, the X850C is Sony's mainstream line of 2015 4K TVs. It loses the local dimming of the step-up models, doesn't have an ultra-thin cabinet or honkin' speakers, but does keep the nano-crystal color enhancements of Triluminos." I think that's wrong, listing a 75 and 76 inch model??


http://www.cnet.com/news/sony-tvs-go-flatter-4k-and-android-powered/
 

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I just saw the 900C on a small preview on The Verge and holy crap is that thing thin... thinner than OLED! Haters gonna hate, but that's pretty sexy. But my biggest selling point on these TVs is the Android TV integration. LG and Samsung are complete fools for continuing to insist upon developing their own, totally isolated, OSes. It is, and will continue to be, impossible for a single vendor to compete with a platform as mature an open as Android.
 

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I was very excited for Sony's keynote but lost all excitement when I saw the x900c. Edge-lit with frame dimming? Flagship? What are they thinking? Huge step backwards Sony. How many ultra thin edge-lit LCD sets suffer from horrible clouding and uneven back lighting? All of them. Oh well, OLED better pull through. :(
The thin X900C is not the flagship model. The X940C is the 2015 flagship. The X940C has FALD, 3x contrast enhancement and X-tended Dynamic Range PRO. Tech from the 2014 flagship X950B, plus it has the speakers.

Sony will continue making the X950B line through 2015.
 

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I just saw the 900C on a small preview on The Verge and holy crap is that thing thin... thinner than OLED! Haters gonna hate, but that's pretty sexy. But my biggest selling point on these TVs is the Android TV integration. LG and Samsung are complete fools for continuing to insist upon developing their own, totally isolated, OSes. It is, and will continue to be, impossible for a single vendor to compete with a platform as mature an open as Android.
Somehow I think the thin X900C will have terrible clouding and banding issues.......and we already know it won't support 4:4:4 chroma at 4K/60Hz....and since it's "the thinnest" TV ever made, it will probably be overpriced....

Don't get me wrong, I'd do anything to finally see a good Sony TV again (especially as their motionflow technology is still by far the best in the business), but unfortunately I just don't see it happening... At least Samsung has upped their game somewhat lately...I just wish their AMP tech was better - still way too many stutters and artifacts for such expensive panels...
 

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If you are using it as a monitor and you are gaming, you may be **** out of luck with it doing 4k at 4:4:4 chroma. I just read the specs at the following link and it looks like the 2015 Sony's will not have the ability to do 4k at 4:4:4 and 60fps. Here is the link with all the new sets and there is no mention of it being able to do 4k/60fps unless it is at 4:2:0 chroma.


Here is a copy/past of the video features:


Video

Video Signal : 3840x2160/24p (HDMI only); 3840x2160/30p (HDMI only); *4096x2160/24p (display center 3840 area); *4096x2160/30p (display center 3840 area); YUV420 3840x2160/60p (HDMI only); *YUV420 4096x2160/60p (display center 3840 area); 1080/24p(HDMI only); 1080/60i (HDMI, Component); 1080/60p (HDMI, Component); 480/60i; 480/60p; 720/60p; 1080/30p (HDMI only); 720/30p (HDMI only); 720/24p (HDMI only)

Here is the link to the site with all the sets and the specs:
http://store.sony.com/ces-2015-television/cat-27-catid-sony-ces-2015-tv?affiliateCustomId=6155355&CJURL=http://store.sony.com/ces-2015-television/cat-27-catid-sony-ces-2015-tv&camp=CJ_DF&clickId=10396361&affiliateId=t3gtr1dx5yge&XID=A:6155355:CJ


This is really horrible news for any computer users that were hoping for proper 4k/60fps at full chroma levels.
This made me check, but not even the flagship X950B has 4:4:4 at 4k/60fps.

https://docs.sony.com/release/specs/XBR65X950B_mksp.pdf

And certainly not mine, the X850B. I'm currently connected through an HTPC with 1.4 HDMI and I haven't felt the impact, but it's certainly disappointing.
 

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There is a very wide selection, with the 830, 850, 910, 930 and 940 series all carrying the C designation. Sizes range from 43" to 76". The 940C is 75" and the 850C is listed as:

"XBR-X850C series: Available in 75, 76 and 55-inch sizes, the X850C is Sony's mainstream line of 2015 4K TVs. It loses the local dimming of the step-up models, doesn't have an ultra-thin cabinet or honkin' speakers, but does keep the nano-crystal color enhancements of Triluminos." I think that's wrong, listing a 75 and 76 inch model??

So they have eliminated the 70 inch 4k model of the 2014 year???
 

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There is a very wide selection, with the 830, 850, 910, 930 and 940 series all carrying the C designation. Sizes range from 43" to 76". The 940C is 75" and the 850C is listed as:

"XBR-X850C series: Available in 75, 76 and 55-inch sizes, the X850C is Sony's mainstream line of 2015 4K TVs. It loses the local dimming of the step-up models, doesn't have an ultra-thin cabinet or honkin' speakers, but does keep the nano-crystal color enhancements of Triluminos." I think that's wrong, listing a 75 and 76 inch model??

So they have eliminated the 70 inch 4k model of the 2014 year???
Looks like just 65" then jumps to 75". If I replace my 65X900B it would be with the 75X940C to see a real benefit.

X940C
75"

X930C
65"

X910C
75"

X900C
55", 65"

X850C
55", 65" 75"

X830C
43", 49"
 

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Can't believe they didn't make it 4:4:4 capable :mad:

I don't understand why some one buys 4K tv and not connect computer to it.
What's the point to have 8 million pixels and only watch upscaled and heavily compressed tv channels
 

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The thin X900C is not the flagship model. The X940C is the 2015 flagship. The X940C has FALD, 3x contrast enhancement and X-tended Dynamic Range PRO. Tech from the 2014 flagship X950B, plus it has the speakers.

Sony will continue making the X950B line through 2015.
According to Sony, the x900c is the 2015 flagship, as per the keynote. The x940c looks like a remake of the 2014 model.
 

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I just saw the 900C on a small preview on The Verge and holy crap is that thing thin... thinner than OLED! Haters gonna hate, but that's pretty sexy. But my biggest selling point on these TVs is the Android TV integration. LG and Samsung are complete fools for continuing to insist upon developing their own, totally isolated, OSes. It is, and will continue to be, impossible for a single vendor to compete with a platform as mature an open as Android.
And remind me again why being super thin should be a selling point on a tv? Are people watching the side of their tvs? No. As long as its not CRT thick, it should not matter at all. All the thin profile is doing is degrading picture quality and jacking up the price.
 

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I was very excited for Sony's keynote but lost all excitement when I saw the x900c. Edge-lit with frame dimming? Flagship? What are they thinking? Huge step backwards Sony. How many ultra thin edge-lit LCD sets suffer from horrible clouding and uneven back lighting? All of them. Oh well, OLED better pull through. :(
Plus One! I will have to skip buying a new TV for at least another year. Why Sony,why? Why is only one single model available with local dimming and ALL the rest come with lousy edge lit bs? To say that I'm disappointed is an understatement :mad:
 
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