I don't want to break the rules about mentioning pricing, but does anyone discount the XBR910? What's the lowest price one could expect to pay? Around the Chicago area it is only advertised at list price and never goes on sale. I think only CC and Abt carry that model around here. Kind of bothers me that around here there isn't much competition for AV equipment and most everyone, including BB and CC, sell most high-end items at list price. Anyone think it might go on sale around or after Xmas?