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Sony Electronics Announces Digital Cinema Deal with Universal Pictures

2867 Views 3 Replies 2 Participants Last post by  Lee Stewart, 
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Sony Electronics Announces Digital Cinema Deal with Universal Pictures

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Sony Electronics' Digital Cinema Solutions and Services (DCSS) group has signed a non-exclusive digital cinema deployment agreement with Universal Pictures. As part of the agreement, Universal has committed to distribute feature films digitally for playback on Sony's 4K SXRD projection technology deployed by the DCSS group across the United States.
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Universal is the fifth major studio to sign a virtual print fee agreement with Sony's digital cinema group, joining Walt Disney, Twentieth Century Fox, Paramount Pictures, and Sony Pictures Entertainment.
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http://www.dcinematoday.com/dc/pr.aspx?newsID=1716
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Regardless who wins these accounts (although we owe Sony a big "thank you for the push") Im glad

to see 4k projection becoming common place. Soon 4k content will follow.

I will gamble by saying once we get 4k content we will see 8k projectors. This combination will remain reference for a while.
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I notice Warner Bros is missing from the listed studios. I wonder why.
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Sony Electronics Announces Digital Cinema Deal with Warner Bros. Studios

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Sony Electronics' Digital Cinema Solutions and Services (DCSS) group has entered into a non-exclusive digital cinema deployment agreement with Warner Bros. Studios that will provide operational and financial resources to exhibitors to encourage them to feature Sony's 4K SXRD projection technology in both 2D and 3D digital cinema-enabled screens across the United States and Canada. Future plans include other key international markets.
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http://www.dcinematoday.com/dc/pr.aspx?newsID=1729

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