I'm going to go crazy if I read any more reviews this week. I was set on buying the kdfe-42a10 until I saw it today next to the EDTV plasmas. Black levels are a big thing for me and the plasmas looked better to me, but the sony was uncalibrated and the store was bright. The lcd I'm typing on right now almost went back to the store due to black levels but I've gotten use to it. (I use 1000:1 Dell monitors at work, this is a 600:1 LG) I'll be viewing this tv from 8-9 feet away and I'll definitely be getting a 42". Lets say these two tv's are the same price, which is about right (nevermind needing a stand and dvi blade for the plasma), and they both are arugueably the best bang for your buck within their respective technology. Wall mount doesnt matter as both of these will fit into my entertainment center. Primary use will be watching HBO and Discovery in HD, and DVD's. Some but limited SD viewing. I understand the caveats of both technologies, my only concern is the best looking picture. Any advice? Also I don't need a tuner or speakers.