I have seen quite a few set up in different stores and think it rivals the hitachi on picture quality. I saw the WV700 for the first time yesterday and did not think the anti-reflective coating was much of an improvement over the wv600. Just make sure you put it in a room where it does not recieve any direct light to minimize reflections. Otherwise I love the PQ on it.
I am wating to see an actual gwxbr800 for camparison before I decide between this TV and the wv 600 or 700.
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