Don Eklund, Senior VP of New Format Promotion at Sony Corporation, talks about UHD, high dynamic range, and wide color gamut, including the adoption rate of UHD TVs, the trend toward larger screen sizes and how that is actually more revealing of any flaws in the picture, how UHD/HDR content is becoming more available from various sources, UHD Blu-ray and the inconsistent quality of the initial releases, how studios select which titles to release on UHD Blu-ray in this initial rollout, HDR for live broadcasting, answers to chat-room questions, and more.