[eieio]

I'm stunned and dumbfounded to try to understand why Sony, of all top-tiered manufacturers, do not have a back lit LED series?


As far as I can tell by the expert opinions, the edge lit LED's have various sorts of flashlighting and inconsistencies. That said, CCFL's seem to have shorter lives than LED's. So it follows that Sony ought to have back lit LED's as their top tiered models, edge lit LED's as their mid-tiered models, and CCFL's as their "value series" models, right?


Sony's marketing people are rather smart, with their emphasis on attractive design and technology advances. What happened here?


This panel tv area is one of Sony's fortes as well, so what really went on, I wonder?

 

[cawgijoe]

Neither does Samsung for 2010.....their top of the line 9000 set is edge-lit.


Explain that one.

 

[sodaboy581]



Quote:
Originally Posted by cawgijoe /forum/post/18192505


Neither does Samsung for 2010.....their top of the line 9000 set is edge-lit.


Explain that one.

Probably because they lost the case with Sharp (at least I think it was Sharp) in regards to the local dimming technology. They are probably working on a new method of doing the same thing without infringing for 2011? My guess anyway...


Perhaps Sony doesn't want to do local dimming for the same reasons... doesn't wanna open a can of worms with Sharp.

 

[eieio]

well then the question might be:


why is Sharp the only game in town that is at the forefront of this flat panel tv technology? I'm certain that Sony, Samsung, LG, and Panasonic have all sank significant amounts of money in their R&D vis-a-vis this flat panel consumer tv area, right?


i can't believe that ALL the engineers and what not at Sony, Samsung, LG, and Panny have been asleep at their wheels!


somehow, i can't reconcile this one.


any thoughts, gents?

 

[meitel]

It was with one of the Linux suite developers. And they can't use Linux to power their LED array anymore.

 

[cawgijoe]

Actually.....just googling Sony 3D sets.....isn't the upcoming HX900 full array backlit? At least some sites are reporting this.


Also....Vizio has backlit sets......why are they not sued by Sharp?

 

[sodaboy581]

Apparently it was Sharp and Samsung who had the dispute, though it was settled... http://www.pcworld.com/article/18877...ml?tk=rss_news


Maybe it had nothing to do with local dimming technology. But the articles aren't very clear on exactly what Samsung infringed on...


I really don't know why Samsung and Sony don't have any local dimming this year... *shrug*

 

[meitel]

It's fall-out from the SFLC suit where Best Buy, Samsung, Sony, Westinghouse, and several others were sued for patent and licensing infringement.

http://lwn.net/Articles/366467/

 

[Guinea]

Aren't backlit LED TVs considerably thicker too? Almost as thick as CCFLs?


According to AVS members, the Sony EX700 series (edgelit LED) seems to have a pretty uniform screen, with no flashlighting or clouding.

 

[meitel]



Quote:
Originally Posted by Guinea /forum/post/18192688


Aren't backlit LED TVs considerably thicker too? Almost as thick as CCFLs?


According to AVS members, the Sony EX700 series (edgelit LED) seems to have a pretty uniform screen, with no flashlighting or clouding.

Samsung's is 1.2 vs 1.8 inches... so no, not much thicker on some manufacturers.

 

[LoudandClear]

Possibly Sony/Samsung paid some wiz bang marketing research team to decide which features will sell more sets. They possibly came up with the idea that "MOST" consumers wouldn't notice the difference and they would be going for the lighter weight, thinner sets to look more like a picture on the wall. I'm sure the edge lit is much cheaper to design & manufacture compared to local dimming backlit.


Heck, B0S3 sells one heck of a lot of speakers based on marketing.

 

[JoeSony]



Quote:
Originally Posted by eieio /forum/post/18192486


I'm stunned and dumbfounded to try to understand why Sony, of all top-tiered manufacturers, do not have a back lit LED series?


As far as I can tell by the expert opinions, the edge lit LED's have various sorts of flashlighting and inconsistencies. That said, CCFL's seem to have shorter lives than LED's. So it follows that Sony ought to have back lit LED's as their top tiered models, edge lit LED's as their mid-tiered models, and CCFL's as their "value series" models, right?


Sony's marketing people are rather smart, with their emphasis on attractive design and technology advances. What happened here?


This panel tv area is one of Sony's fortes as well, so what really went on, I wonder?

Sony BRAVIA XBR-HX900 will be back lit.

 

[eieio]

Mmm...well then, i have two follow up points vis-a-vis the comments above:


- who really cares about being that thin? honestly, do i really look at a tv and say: oh no, it's 2" and i hate it, and, that one over there is 1.2" and i love it? no way.


- regarding why Sony would want to market a high end line tv? that's an easy one for me: why wouldn't Sony want to maintain the leadership position? even if merely to maintain the looks of being a high tech, "advanced" company. it's almost akin to Apple having to continue being a computer manufacturer despite the fact that really, they have become a consumer electronics company. it's important that Apple comes across to consumers as a computer company who happens to also have consumer electronics. another example: famous designers having to do a fancy schmancy couture line NOT to sell couture clothes, but to sell $90 bottles of perfume to the masses in department stores and malls - that is where they make their money: $90 bottles of perfume times 300,000 bottles.

 

[dandmcd]

Insignia is rolling out a LED backlit 40" and I believe a 46" (maybe 50?) model here in a couple weeks, being built by Hisense. Hisense has a spot on their website for LED's, but there are no product listings as of yet. That should be interesting to see, if they are affordable and the black levels are deep like most other LED backlit screens, Insignia could have a big hit on their hands since these backlit LED's are a bit scarce right now.

 

[bk.secret23]



Quote:
Originally Posted by JoeSony /forum/post/18192806


Sony BRAVIA XBR-HX900 will be back lit.

Yep, don't know why no one mentioned it earlier.

 

[Guinea]

Anyone know how much the 40HX800 will cost? or the 40HX900?

 

[Ice Cold]

#1. To answer the OP, How are they going to sell you next years upgraded model with Local diming thats NOT Edge Lite, They have to sell you Edge Lit First.



#2. Also to answer the OP why do you think they sold you 120hz first then 240hz??


#3. Why do you think, they are using White LED's now, so later they can use RGB LED's

 

[eieio]



Quote:
Originally Posted by JoeSony /forum/post/18192806


Sony BRAVIA XBR-HX900 will be back lit.

HX900 does not have 60"

 

[Benny42]



Quote:
Originally Posted by Ice Cold /forum/post/18193838


#1. To answer the OP, How are they going to sell you next years upgraded model with Local diming thats NOT Edge Lite, They have to sell you Edge Lit First.


#2. Also to answer the OP why do you think they sold you 120hz first then 240hz??


#3. Why do you think, they are using White LED's now, so later they can use RGB LED's

I believe that you are making one mistake: The general populace doesn't do incremental updates with TVs. They buy a set and keep it as long as it runs. Then they either let it get fixed or go out and buy a different one.


We here are different: We are at the pulse of the industry and notice every new product coming out, then we make up our minds about it (see original post in this thread) - because we *care*.


I'm also convinced that that the majority of 120 Hz set owners doesn't know what the set is capable off and isn't really experimenting with them.


The industry does, however, do incremental, tiny steps in the evolution of their products. At least with their bread & butter products for the masses.


Sometimes they start a test ballon to see how a "revolutionary" product will sell. Sony, which is the manufacturer mostly discussed in this thread does exactly this:

They offered the Qualia 005 about five years ago (along with other high-profile electronic gear). It was a full HD LCD (not exactly "common" at the time) and it featured a full direct RGB-LED backlight (the first set with LED as backlight). It also was prohibitively expensive and AFAIK it didn't sell well.

In the regular, less expensive (but still premium-priced) set XBR8 from 2008 they included the very same RGB-LED backlight but added some of the newer tech as well (local dimming and backlight scanning).


In 2009 they didn't have a new local dimming LED backlight model because perhaps they had too much of a problem with the economy or perhaps they knew that the XBR8 will last throught that year as it is good enough to compete with the best new models - apart from one aspect: It's "horribly" thick for the kind of people that got stimulated by Samsung's marketing and their new ultra-thin TVs.


My personal opinion is that the new HX900 will be very interesting but it's performance will have to be closely analyzed. It's also not being ruled out that they will have an even better model for the christmas/holiday season, but I remain sceptic.

 

[MetalAlien]

People like the thinner sets better. All the sets have a good enough picture for the average buyer, making it thinner and lighter is the new selling point.