Today marks the beginning of preorders for several sizes of the Sony X90J and X80J series TVs. For the X90J that includes 50 inch, 55 inch and 65 inch screen sizes, while for the X80J were looking at the addition of 43 inch and 50 inch sizes to the existing 55" and 65" models. All available for pre-sale (preorder) effective immediately.

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Sony BRAVIA XR X90J

This series offers Full Array LED with local dimming and runs the new "Cognitive Processor XR" that maximizes picture quality on this high performance display.

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COGNITIVE PROCESSOR XR™– Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors.1

XR TRILUMINOS PRO™ – Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.

FULL ARRAY LED & XR CONTRAST BOOSTER – Precisely controlled backlighting brings out real-life depth and detail with deep blacks and high peak brightness.

GOOGLE TV – Seamlessly browse 700,000+ movies and TV episodes from across your favorite streaming services, all in one place. Watch content from Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and many more.2

BRAVIA CORE™ – Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE™, exclusively on select Sony TVs.3

HDMI 2.1 – Supporting higher resolutions and frame rates ideal for next-generation gaming, HDMI 2.1 compatibility includes 4K 120fps, Auto Low Latency Mode (ALLM) and e-ARC.4

65" - $1799 MSRP

55" - $1499 MSRP

50" - $1299 MSRP


Sony X80J (43" and 50")

Get the Google TV experience and Sony picture quality in the X80J series. Notably, the series goes as small as 43" while still offering 4K HDR, so if you want a premium TV for places where a smaller screen size is what fits the application, you'll find that here.

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4K HDR PROCESSOR X1™ – Powerful TV processing that delivers a picture that is smooth and clear, full of rich colors and detailed contrast.

TRILUMINOS PRO™ – Reproduces more colors than a conventional TV resulting in picture quality that is natural and precise, and closer than ever to real life.

GOOGLE TV – Seamlessly browse 700,000+ movies and TV episodes from across your favorite streaming services, all in one place. Watch content from Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and many more.2

MOTIONFLOW XR™ – On-screen motion stays smooth and clear, allowing fast moving sequences in sports, action movies, and games to be seen with lifelike clarity.

4K X-REALITY PRO™ – Our unique 4K database upscales all the HD content you love to near-4K resolution bringing back real-world detail and texture.5

50" - $849 MSRP

43" - $749 MSRP