I looked around for stuff listed specifically as in-wall at Home Depot / Lowes (and a little online), but didn't find it. What I bought was called "riser cable" which was listed as being used for vertical runs / between floors. To me, that implies it is for use in-wall. I think that Cat5 is low enough voltage that it probably doesn't require additional insulation to reduce the risk of fire. I could be TOTALLY wrong, but thought I'd throw in my 2 cents.