Huey: $100 a liter is quite cheap. People buy $20-30K cars without even thinking..and they will not spend HALF as much time with the car as they will with the screen.
Calculate the hours..and it is true, by a long shot.
People will buy $2-3-4-10K amplifiers, plunk em' down..and plug em' in..and never think twice. But... a $100 can of paint confuses them.
Life is strange.
I realize it is an overall 'new thing' for most folks. So, explanations are in order. heck..they do have driving school and audiophile magazines. We need 'Screen Roller', the mag! April issue on News Stands today!