I have a 50pz85u. Love the plasma to death! I have somewhere in the range of 250 to 300 hours on it. I did the proper break in and almost never watch blue rays without it stretched to fill the screen. Lately though I am noticing IR. Like with my ps3 fires up and is in the menu screen until I put a bluray in.....I may have it on that screen for 45 seconds and I get IR from that. Starting to notice it on channel logos too. I thought plasma's became less of a worry for IR the more hours that are on it. Is there something wrong with my display? I use the setting's that Tom posted on the cinema setting. Getting kind of worried and I really don't want to play games on it if I have to worry about IR. Thanks for any help.