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Steinway and Lyngdorff

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Steinway & Sons and Peter Lyngdorf Join Forces to Create the World's Finest Audio Visual Systems

NEW YORK, May 15 /PRNewswire/ -- Steinway & Sons, renowned for creating

the world's finest pianos, and Peter Lyngdorf, Europe's preeminent

developer and manufacturer of high performance digital sound systems, have

forged a collaboration, under the auspices of Steinway Lyngdorf, and have

entered into a multi-year international license agreement to produce the

finest, high performance audio visual products and systems for distribution

throughout the world. The announcement was made jointly by Bruce Stevens,

President and Chief Executive Officer of Steinway & Sons, and Steen Lohse,

Chairman of Steinway Lyngdorf. The financial terms and conditions were not


"We have sought for some time to expand the Steinway & Sons brand into

the high performance digital sound system market," said Steinway & Sons

Executive Vice President, Frank Mazurco. "In Peter Lyngdorf, one of the

audio industry's most respected innovators and pioneers, we have found a

kindred spirit in terms of an uncompromising commitment to excellence,

incomparable craftsmanship and quality. Steinway Lyngdorf creates products

that are truly worthy of the Steinway name, offering unsurpassed

performance, exceptional value and, most importantly, an extraordinary

experience for discerning clientele the world over."

"I have been on a quest my entire life to realize the vision of

developing innovative systems which set an unequaled standard of excellence

for the industry and that have no peer in terms of performance and

experience. We intend for Steinway Lyngdorf to create a new paradigm in the

audio visual industry, and we believe that The Model-D Music System will

indeed set a new precedent," said Mr. Lyngdorf.

"We are proud to have been selected by Steinway & Sons to bring audio

visual systems to market which combine unparalleled performance with a fine

furniture sensibility, and effortless simplicity in terms of usability. I

am confident that the systems developed and manufactured by Steinway

Lyngdorf will profoundly revolutionize and transform the audio visual

marketplace as we know it today," said Mr. Lohse.

The Steinway & Sons Model-D Music System, the first to be developed and

manufactured by Steinway Lyngdorf, is the culmination of painstaking

research and development in both electronics and in the acoustic

performance of amplifiers and loudspeakers. The Model-D Music System

incorporates an advanced version of Mr. Lyngdorf's revolutionary

RoomPerfect(TM) technology, which enables the system to be adapted to the

acoustic characteristics of any environment in order to ensure unsurpassed

audio performance. At the time of installation, a highly trained Steinway

Lyngdorf service specialist will utilize RoomPerfect(TM) to "voice" the

System to provide optimal audio performance. Steinway Lyngdorf expects to

manufacture less than one-hundred of these handcrafted systems in 2007. The

Model-D will be available for shipment and installation in early Fall 2007,

and will have an MSRP of $150,000.00.

Steinway Lyngdorf is completing development of its sales channels,

which will include select Steinway & Sons dealers, custom installers and

strategic partners, and is also establishing a comprehensive training and

certification program. The Company is also completing development of an

internal specialist global network which will be responsible for system

installations and after sales service.

About Steinway & Sons:

Since 1853, Steinway pianos have set an uncompromising standard for

sound, touch, beauty, and investment value. Handcrafting each Steinway

requires up to one full year -- creating an instrument of rare quality and

global renown. Not surprisingly, Steinway remains the choice of 9 out of 10

concert artists, and countless pianists, composers, and performers around

the world. Headquartered in Astoria, New York, Steinway pianos are sold by

nearly 200 authorized dealers worldwide. Steinway & Sons is a subsidiary of

Steinway Musical Instruments, Inc. (NYSE: LVB), which also owns

Conn-Selmer, the nation's leading manufacturer of orchestra and band

instruments. For further information, please visit the Steinway website

( http://www.steinway.com ).

About Steinway Lyngdorf:

Headquartered in Hojbjerg, Denmark, and founded by Peter Lyngdorf in

December 2005, Steinway Lyngdorf represents Mr. Lyngdorf's consuming

passion to create the finest products in the audio/visual industry, without

any compromises and without precedence. The Company designs and

manufactures innovative high performance digital audio visual systems,

under the Steinway & Sons brand, that embody a unique convergence of art

and design, craftsmanship and technology, quality and value which results

in the creation of "masterpiece systems" that transform the medium into an

experience and the audience into a participant. Steinway Lyngdorf is

creating a new paradigm in the audio visual industry, and The Model-D Music

System is the standard bearer. For further information, please visit the

Steinway Lyngdorf website ( http://www.steinwaylyngdorf.com ).

About Peter Lyngdorf:

Mr. Lyngdorf, an innovative technology visionary and one of Europe's

most successful entrepreneurs, has been a leading force in the audio

industry for more than thirty years, and was the first to pioneer

room-correction technology. His company, Lyngdorf Audio, the technology and

market leader in the development and manufacture of high performance

digital sound systems, operates the largest and most sophisticated research

and development facilities in Europe. Mr. Lyngdorf was also the original

financier of Toccata Technology ApS, which is credited with creating the

world's first true digital amplifier, the legendary Millennium, in 1998,

which technology was subsequently sold to Texas Instruments. Mr. Lyngdorf

also founded, and is the majority shareholder of, AudioNord International,

Europe's most successful audio specialist group, encompassing Hi-Fi

Klubben, Scandinavia's largest HiFi importer and retailer and Dali A/S, a

global high performance loudspeaker manufacturer.
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Looks nice, I'll take 3 of them "Model-D Music System".

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