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808 Posts
I think everyone will agree that Sony needs another price drop to attract more buyers. I think there is a way for them to do a price drop and still not lose a whole lot more than they are already losing. Unfortunately it would require replacing the two current skews with new ones.
I think Sony needs greater separation between the "core" and "premium" units if you will. I would suggest a core unit at either $299 or $349 that has no Wi-Fi, no memory card slots, nothing more than the basics and no more than the current 80gb hard drive. 40gb would be better, but that may be considered too big of a step backwards (prehaps).
The "Premium" system could be $449 or perhaps even remain $499(?). It would have the Wifi, card slots and be bundled with an HDMI cable, dvd remote, PS Bluetooth headset and 1 game and 1 blu-ray disc. This would have at minimum the 160gb hard drive, maybe even more.
I think even though the majority of consumers would likely choose the "core" system, a fair number would also go for the "Premium". The Extras that are included with the premium units would not cost Sony $100, so they'd make a little more money on those systems.
They are going to have to drop the price anyway at some point and I think this would help sell a few more higher priced systems.
Myself, I bought the 60gb system at launch mainly for the added features over the 20gb version, namely Wifi. If I were in the market today, I'd likely get the 80gb unit since the only real difference between it and the 160gb system is the hard drive and included game.
Of course this is just one persons opinion.
I think Sony needs greater separation between the "core" and "premium" units if you will. I would suggest a core unit at either $299 or $349 that has no Wi-Fi, no memory card slots, nothing more than the basics and no more than the current 80gb hard drive. 40gb would be better, but that may be considered too big of a step backwards (prehaps).
The "Premium" system could be $449 or perhaps even remain $499(?). It would have the Wifi, card slots and be bundled with an HDMI cable, dvd remote, PS Bluetooth headset and 1 game and 1 blu-ray disc. This would have at minimum the 160gb hard drive, maybe even more.
I think even though the majority of consumers would likely choose the "core" system, a fair number would also go for the "Premium". The Extras that are included with the premium units would not cost Sony $100, so they'd make a little more money on those systems.
They are going to have to drop the price anyway at some point and I think this would help sell a few more higher priced systems.
Myself, I bought the 60gb system at launch mainly for the added features over the 20gb version, namely Wifi. If I were in the market today, I'd likely get the 80gb unit since the only real difference between it and the 160gb system is the hard drive and included game.
Of course this is just one persons opinion.