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Discussion Starter · #1 ·
NBC To Air 3D Super Bowl Ad Event


Spots to feature promos for Dreamworks and PepsiCo


By Claire Atkinson -- Broadcasting & Cable


In what is likely to be the most talked about event of Super Bowl, NBC is to air a 3D commercial event in the big game.


The event will promote DreamWorks' movie trailer for Monsters and Aliens and will be followed by a sixty second spot from PepsiCo brand Sobe Lifewater.


The ad which will feature the Sobe lizards alongside NFL players will run at the end of the second quarter. Sobe is distributing 3D glasses to the public to help generate buzz for not just its own a but for the DreamWorks release and NBC.


NBC is also producing a 3D version of Chuck which will air on the Monday following Super Bowl Sunday, February 1st.
 

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Discussion Starter · #2 ·
NBC and SoBe feature ‘Monstrous’ 3D event for Super Bowl XLIII


From Monsters and Critics, by April MacIntyre


Corporate gimmickry takes a fun turn with SoBe, Intel, NBC and DreamWorks all in cahoots to distribute free 3D glasses so you can experience a nationwide ‘Monstrous’ 3D event for Super Bowl XLIII.


This 3D Super Bowl commercial break event is to promote the DreamWorks Animation’s premier 3D movie trailer for its upcoming feature film, “Monsters vs. Aliens,” which comes to theaters in the U.S. on March 27th.


The cute SoBe lizards will make a comeback too.


The trailer will be a SoBe television spot at the end of the second quarter of the game, which airs on NBC on Sunday, February 1, 2009. Viewers will have the opportunity to re-use their glasses for a special 3D episode of NBC’s hit comedy “Chuck,” airing Monday, February 2, 2009 (8-9pm ET.)


Intel pumped out 125 million pairs of 3D glasses, which are being distributed by PepsiCo through the SoBe Lifewater brand. The glasses will be made available at 25,000 SoBe Lifewater retail displays beginning in early January and will be free.


Should a display’s supply of glasses run out, consumers can call 1-800-646-2904 in order to obtain a pair.


NBC will cross-promote via a series of tune-in spots airing beginning on January 19th. Displays and tune-ins will instruct viewers to use their 3D glasses on Super Bowl Sunday, with additional messaging, “Don’t Chuck Your Glasses,” prompting viewers to re-use them during the special 3D episode of “Chuck,” which will feature a special guest appearance by NBC Sports analyst and Super Bowl champion Jerome Bettis.
 

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Do you think we will get this in Canada? I have OTA HD so i will be watchign the american feed anyways but just wondering if we will be able to get the glasses! maybe the ones for journy to the center of the earth will work?
 

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Discussion Starter · #4 ·

Quote:
Originally Posted by redzone /forum/post/15477299


Do you think we will get this in Canada? I have OTA HD so i will be watchign the american feed anyways

It will be available in Canada, if you have the glasses.

Quote:
but just wondering if we will be able to get the glasses! maybe the ones for journy to the center of the earth will work?

Nope, you'll need the ColorCode 3D specific glasses for these events. Try calling the 800 number above.
 

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Discussion Starter · #5 ·
DreamWorks' 'Monsters vs. Aliens,' PepsiCo's SoBe Lifewater, Intel and NBC Create 'Monstrous' 3D Super Bowl Event


Over 125 million pairs of FREE Intel 3D glasses to be distributed at retail nationwide


GLENDALE, Calif., Jan. 5 /PRNewswire-FirstCall/ -- DreamWorks Animation SKG, Inc. (NYSE: DWA) and PepsiCo's SoBe Lifewater today announced that they have joined together with Intel Corporation and NBC to create a first-of-its kind, nationwide 'Monstrous' 3D event for Super Bowl XLIII. This first-ever all 3D Super Bowl commercial break event will mark the debut of DreamWorks Animation's premier 3D movie trailer for its upcoming feature film, "Monsters vs. Aliens," which comes to theaters in the U.S. on March 27th.


In addition, the timeslot will feature a 60-second 3D SoBe Lifewater commercial marking the return of the ultra-hip SoBe lizards, who made noise during last year's Super Bowl broadcast with one of the most talked about spots. DreamWorks Animation's history-making 3D movie trailer was animated using Intel's latest, high-performance processing technologies and will be broadcasted along with the SoBe television spot at the end of the second quarter of the game, which airs on NBC on Sunday, February 1, 2009. Viewers will have the opportunity to re-use their glasses for a special 3D episode of NBC's hit comedy "Chuck," airing Monday, February 2, 2009 (8-9pm ET.)


Intel has produced over 125 million pairs of 3D glasses, which are being distributed by PepsiCo through the SoBe Lifewater brand. The glasses will be disseminated via 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues beginning in early January and will be FREE to consumers. Should a display's supply of glasses run out, consumers can call 1-800-646-2904 in order to obtain a pair.


NBC viewers will be alerted to the SoBe Lifewater Super Bowl Displays via a series of tune-in spots airing beginning on January 19th. Displays and tune-ins will instruct viewers to use their 3D glasses on Super Bowl Sunday, with additional messaging, "Don't Chuck Your Glasses," prompting viewers to re-use them during the special 3D episode of "Chuck," which will feature a special guest appearance by NBC Sports analyst and Super Bowl champion Jerome Bettis.


The 60-second SoBe Lifewater spot, directed by Super Bowl commercial veteran and brand architect Peter Arnell, will mark arguably the first ever Super Bowl ad cross over event - with the SoBe Lizards sharing the screen with characters from the upcoming DreamWorks Animation film that will be showcased in the pod's preceding spot. The SoBe Lizards and stars from DreamWorks' "Monsters vs. Aliens" will dance alongside current NFL stars in what promises to be among the most highly-anticipated commercials on Super Sunday. The spot features a modern interpretation of the famed ballet Swan Lake, and the rhythmic effects when the players and creatures are infused with the refreshing and re-invigorating impact of SoBe Lifewater.


About Monsters vs. Aliens


DreamWorks' "Monsters vs. Aliens," the Company's first InTru 3D release, opens nationwide March 27, 2009, and will be distributed by Paramount Pictures. When California girl Susan Murphy is unwittingly clobbered by a meteor full of outer space gunk on her wedding day, she mysteriously grows to 49-feet-11-inches tall. The military jumps into action and Susan is captured and secreted away to a covert government compound. There, she is renamed Ginormica and placed in confinement with a ragtag group of monsters: the brilliant but insect-headed Dr. Cockroach, Ph.D.; the macho half-ape, half-fish The Missing Link; the gelatinous and indestructible B.O.B.; and the 350-foot grub called Insectosaurus. Their confinement is cut short, however, when a mysterious alien robot lands on Earth and begins storming the country. In a moment of desperation, the President is persuaded to enlist the motley crew of monsters to combat the Alien Robot and save the world from imminent destruction. A Paramount Pictures release featuring the voices of Reese Witherspoon, Hugh Laurie, Will Arnett, Seth Rogen, Rainn Wilson, Stephen Colbert, Kiefer Sutherland and Paul Rudd. The film is directed by Rob Letterman (Shark Tale) and Conrad Vernon (Shrek 2). The producer is Lisa Stewart. "Monsters vs. Aliens" is DreamWorks Animation's first InTru 3D Movie. A 2D version will also be available.


About DreamWorks Animation SKG


DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. With world-class creative talent, a strong and experienced management team and advanced CG filmmaking technology and techniques, DreamWorks Animation makes high quality CG animated films meant for a broad movie-going audience. The Company anticipates releasing its feature films into both conventional and IMAX(R) theatres worldwide. The Company has theatrically released a total of 17 animated feature films, including "Shrek," "Shrek 2," "Shark Tale," "Madagascar," "Over the Hedge," "Shrek the Third," "Bee Movie," "Kung Fu Panda" and "Madagascar: Escape 2 Africa." "Monsters vs. Aliens" opens in theaters on March 27, 2009. Beginning in 2009, all of the Company's feature films will be produced in stereoscopic 3D technology.


About PepsiCo


PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The Company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the Company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the Company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. As a member of the Dow Jones Sustainability World Index (DJSI World) and the Dow Jones Sustainability North America Index (DJSI North America), PepsiCo is a recognized leader in sustainability. For more information, please visit www.pepsico.com . To further experience SoBe Lifewater, visit www.sobelieve.com .


About Intel


Intel (Nasdaq: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom , blogs.intel.com and www.intru3d.com .


About NBC


NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.


NBC's roster of popular scripted series includes the two-time Emmy-winning 30 Rock (starring Golden Globe and Emmy winners Tina Fey and Alec Baldwin) and The Office (starring Golden Globe winner and Emmy nominee Steve Carell), and My Name Is Earl, the #1 new scripted series of the 2005-06 television season among adults 18-49. In addition, NBC offers such hit dramas as Heroes, NBC's #1 series of the 2007-08 season in 18-49, the powerful Law & Order franchise, representing the longest-running crime series and the second-longest-running drama series in the history of television, and the venerable ER, which has received more Emmy nominations than any other show in television history.


In the alternative series realm, NBC boasts Deal or No Deal, hosted by Howie Mandel, as well as The Celebrity Apprentice, hosted by Donald Trump and produced by Mark Burnett, and The Biggest Loser. NBC's alternative series also include Last Comic Standing and the #1 summer series in total viewers of 2008, America's Got Talent. NBC also airs original movies and event programming throughout the year.

http://www.newscom.com/cgi-bin/prnh/20090105/LAM517-a

http://www.newscom.com/cgi-bin/prnh/20090105/LAM517-b

http://www.newscom.com/cgi-bin/prnh/20090105/LAM517-c



Here's the NBC promo: http://www.comingsoon.net/news/movienews.php?id=51678
 

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So, for the umpteenth time, these are different than the standard red and blue glasses used for Hannah Montana, Bugs, etc.?
 

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Discussion Starter · #9 ·

Quote:
Originally Posted by allargon /forum/post/15478597


So, for the umpteenth time, these are different than the standard red and blue glasses used for Hannah Montana, Bugs, etc.?

Yes, they are different.


Like I said above, you'll need the ColorCode 3D specific glasses for these events. With over 125 million pairs (thanks Intel!) available at grocery, drug, and consumer electronics stores, hopefully everyone that wants them will get them. Worse case, there is always the 800 number also listed above.
 

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Discussion Starter · #10 ·

Quote:
Originally Posted by dcowboy7 /forum/post/15478271


im not wearin stupid glasses....when u dont need the glasses then wake me up.

'Stupid glasses'?


It's only stupid when you knock something before you know what it's all about. This technology is significantly better than the previous cheap 3D (red & blue/green lens) you may have seen.
 

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Quote:
Originally Posted by Ken H /forum/post/15477400


It will be available in Canada, if you have the glasses.

Due to simsub rules it may not be available in Canada depending on what network is being viewed.
 

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Quote:
Originally Posted by Ken H /forum/post/15478834


It's only stupid when you knock something before you know what it's all about. This technology is significantly better than the previous cheap 3D (red & blue/green lens) you may have seen.

getting shot 2 times is significanly better than getting shot 10 times....but i still wouldnt wanna get shot 2 times.
 

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Discussion Starter · #14 ·

Quote:
Originally Posted by dcowboy7 /forum/post/15479165


getting shot 2 times is significanly better than getting shot 10 times....but i still wouldnt wanna get shot 2 times.

Yeah, those stupid bullets would sting, I'd bet.....
 

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I've used ColorCode glasses with the 3D DVD of Ghosts of the Abyss (Japanese). It is marginally better, but not a world of difference.
 

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so this may be a stupid question, but do you have to have a newer "3d capable" tv to properly be able to see this? Or will any tv work, as long as you're wearing the glasses?
 

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I was watching the Today show this morning, and I caught the tail end of Roker at the Electronics show. He had a pair of 3-D glasses, with the Intel logo on them, and they looked like the standard red/blue glasses.
 

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Unless I'm missing something, none of the PRs says whether you need HD to see the 3D ... I find it hard to believe the 3D would work very well with an analog SD feed ....
 

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Quote:
Originally Posted by paule123 /forum/post/15491137


Unless I'm missing something, none of the PRs says whether you need HD to see the 3D ... I find it hard to believe the 3D would work very well with an analog SD feed ....

Hey it worked ok back in the days when the words "High" and "Definition" weren't even in the same sentence. I would imagine it would be great nowadays.
 

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Discussion Starter · #20 ·

Quote:
Originally Posted by drocpsu /forum/post/15487734


so this may be a stupid question, but do you have to have a newer "3d capable" tv to properly be able to see this? Or will any tv work, as long as you're wearing the glasses?

The system is color difference based, so any color TV will work.
 
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