From Broadcasting and Cable :
Some people may disagree about what constitutes DTV penetration towards the 85% analog shutoff threshold, but I say these numbers are very encouraging.
|More than 45% of U.S. TV households subscribe to digital-TV services, according to a new survey commissioned by satellite-TV company DirecTV Inc. and performed by the Chicago-based Angell Research Group.|
The survey also found that 37% of people said they could go only one or two days without watching TV, 36% of people turn on their TV within 15 minutes of getting home and 68% of people watch TV with others.
One-quarter of viewers said they most frequently watch news shows, while 7% admit they watch TV for 11 hours at a time or longer and 1% said they watch TV while undressed.
It was unclear how many viewers would admit to watching 11 hours of news in a row while naked.
Angell surveyed 1,000 adults over 21 in June to learn about their TV-viewing habits and compiled that information into a new report, entitled "How We Watch TV."