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Survey Says Salespeople Push LCD Over Plasma

By Rachel Cericola
A new study says that consumers are hearing outdated and sometimes not enough info, when it comes to choosing a big-screen TV.


A study by J.D. Power and Associates says that electronics salespeople are more likely to push LCD over plasma.


The results, announced today, say that salespeople choose LCD three to one over plasma technology, when shoppers ask about screens 40 inches and larger. More than 30 percent of those salespeople told customers that LCDs last longer, with 37 percent warning of the outdated dangers of burn in on plasma TVs.




While we see that salespeople are aggressively pushing shoppers to LCD sets, it is important for consumers to understand that plasma technology also offers a number of unique advantagesnot the least of which is that inch for inch, plasma sets cost less than LCD sets, said Larry Wu, senior director of the technology practice at J.D. Power and Associates. In addition, compared with most LCD sets, plasma TVs also display deeper blacks and show fast-moving objects better.

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