TCL has emerged as a major player in the U.S. TV market, climbing to #3 in 2017. Now, the company has announced the forthcoming availability of its performance-oriented TCL 6-series 4K HDR Roku TVs, which replace the 2017 P6 that remains a bang-for-the-buck champion at its price point of $650.

The new 6-series takes what was already good about the 2017 P6 and adds to it. For one thing, there will be a 65-inch model. And crucially, TCL is upping the zone count of the FALD backlight array. And the new TVs are getting an aesthetic upgrade in the form of a metal bezel that speaks to the design cues typically found at higher price points.

For 2018, TCL is increasing the number of local dimming zones in the 55" 6-series to 96 (from 72) and the 65" model will sport 120 zones. These TVs will run on the Roku TV platform that is intuitive to use and will handle both Dolby Vision and HDR10 4K content. Speaking of Roku, these TVs will come equipped with a new "Roku TV Voice Remote" that incorporates voice search.

TCL does not specify DCI.P3 gamut coverage in its press materials (DCI/P3 is the color space used to master modern Hollywood movies and it's wider than the BT.709 space used for HD video). According to TCL, its Wide Color with NBP Photon technology and iPQ engine "allow for precision color performance, tailored to deliver accurate and optimized DCI-P3 color space coverage."

The 55" TCL 6-series TV has an MSRP 0f $650, the same as its predecessor. Pricing has yet to be announced for the 65" model but it's reasonable to expect it to be disruptive for a TV with this feature set. Indeed, any improvement over the performance of the 2017 P-series would constitute a significant threat to competing brands when it comes to these bread-and-butter screen sizes.

Here's a brief product overview video from TCL...

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