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Here is a good article from Broadcasting&Cable on ESPN's 3D experience to date. It contains lots of information about their 2D/3D process:

ESPN Declares 2D/3D Production a Success


While this is a good read, there is one item burried in the bottom of some concern:

Quote:
So, in addition to trying to find a way to monetize 3D through new subscriber fees or pay-per-view deals, they are also trying to reduce the cost of 3D as much as possible.
 
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