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ABC, ESPN And Cox Enter Deal To Test VOD With No Ad Skipping
ABC, ESPN and Cox have teamed up to test out a new video on-demand system that prevents viewers from skipping over commercials. ABC and Cox have signed a non-binding letter of intent, and the trial will take place this fall in Cox's Orange County market.
ABC, ESPN And Cox Enter Deal To Test VOD With No Ad Skipping
ABC, ESPN and Cox have teamed up to test out a new video on-demand system that prevents viewers from skipping over commercials. ABC and Cox have signed a non-binding letter of intent, and the trial will take place this fall in Cox's Orange County market.