[LAGOSIAN]

Just released in November, the HD DVD Add-on drive for the Xbox 360 has sold well over 92,000 units already! They are estimating that over 50,000 were sold in the month of December alone!


And get this, these are all GURANTEED HD DVD movie sales!

And at 28 movies a player...WOW!

http://www.next-gen.biz/index.php?op...=4531&Itemid=2

Quote:
Xbox 360 HD-DVD: 92K Sold


Research firm NPD Group tells Next-Gen that the Xbox 360 HD-DVD movie player add-on has sold about 92,000 units since its launch in mid-November last year.

According to NPD's figures, the hardware sold 42,000 units in November and 50,000 in December.


NPD analyst Anita Frazier said that the life-to-date figure indicates a 2 percent attach rate to the Xbox 360 install base. The firm reported last night that life-to-date Xbox 360 sales in the US stand at 4.5 million units.


The HD-DVD add-on retails for $200.


Of course, Sony's PlayStation 3 features high definition built-in movie playback features with its Blu-ray drive. As far as videogame-related high definition players are concerned, Blu-ray far outweighs Xbox 360's 92,000 unit HD-DVD base with 687,000 PS3s sold in the US life-to-date.


The impact that game consoles will have on the video format wars is yet to be seen, however. Time Warner CEO Richard Parsons recently said, Do I think that the game console platform is really going to drive the conversion? I don't think so. People get those things to play games, not watch movies."


Time Warner's movie studios currently support both HD-DVD and Blu-ray formats.


Some consumer electronics companies are taking it into their own hands to have Blu-ray and HD-DVD live together in harmony. During the Consumer Electronics Show in Las Vegas this week, LG Electronics unveiled the Super Multi Blue player, which can play both formats. In addition, Warner Bros. also has plans to release the Total HD Disc, which can carry both formats.

 

[ottscay]

Um, wow. You aren't going to get 28 movies per addon, sorry. Why? Some of the addons are secondary players (for people who already have standalone HD DVD players), and it's unlikely that the addons are being bought by people as comitted to movie watching as those who pony up for a standalone (the same is true of the PS3, btw).


Remember, HD DVD didn't even sell 28 movies per player THIS year. That's why they refer to the number as an ANNUALIZED attach rate. They are looking at the average length of ownership (of A/XA-1s, because the addons weren't out long enough to get attach data on) and normalizing that number to 12 months of ownership.


So it may be fun to take 92,000 units and multiply it by 28 to try and find out how many movies that will sell this coming year (just under 2.6 million), but it's not really going to work that way, and TOshiba and MS know it. It's marketing fluff, just like Fox's extrapolation of Q4 sales data over the next 4 years, and the idea that there would be 300k HD DVD players sold in 2006. It's marketing fluff.

 

[LAGOSIAN]



Quote:
Originally Posted by ottscay /forum/post/0


Um, wow. You aren't going to get 28 movies per addon, sorry. Why? Some of the addons are secondary players (for people who already have standalone HD DVD players), and it's unlikely that the addons are being bought by people as comitted to movie watching as those who pony up for a standalone (the same is true of the PS3, btw).


Remember, HD DVD didn't even sell 28 movies per player THIS year. That's why they refer to the number as an ANNUALIZED attach rate. They are looking at the average length of ownership (of A/XA-1s, because the addons weren't out long enough to get attach data on) and normalizing that number to 12 months of ownership.


So it may be fun to take 92,000 units and multiply it by 28 to try and find out how many movies that will sell this coming year (just under 2.6 million), but it's not really going to work that way, and TOshiba and MS know it. It's marketing fluff, just like Fox's extrapolation of Q4 sales data over the next 4 years, and the idea that there would be 300k HD DVD players sold in 2006. It's marketing fluff.

I think 28 movies by buyer is a very conservative number. I own over 85 HD DVD movies now, and I'm not slowing down!


And unlike PS3 buyers we know that HD DVD Add-on buyers ARE GOING TO BUY HD DVD MOVIES! THAT IS THE ONLY THING THAT ONE CAN DO WITH IT!

 

[1loudsuv]



Quote:
Originally Posted by ottscay /forum/post/0


Um, wow. You aren\\'t going to get 28 movies per addon, sorry. Why? Some of the addons are secondary players (for people who already have standalone HD DVD players), and it\\'s unlikely that the addons are being bought by people as comitted to movie watching as those who pony up for a standalone (the same is true of the PS3, btw).


Remember, HD DVD didn\\'t even sell 28 movies per player THIS year. That\\'s why they refer to the number as an ANNUALIZED attach rate. They are looking at the average length of ownership (of A/XA-1s, because the addons weren\\'t out long enough to get attach data on) and normalizing that number to 12 months of ownership.


So it may be fun to take 92,000 units and multiply it by 28 to try and find out how many movies that will sell this coming year (just under 2.6 million), but it\\'s not really going to work that way, and TOshiba and MS know it. It\\'s marketing fluff, just like Fox\\'s extrapolation of Q4 sales data over the next 4 years, and the idea that there would be 300k HD DVD players sold in 2006. It\\'s marketing fluff.

you are totally right about the 28 number figure until someone posts a link with it proving that then its just assumptions. just like your assuming its not 28 it could easy be more or less.

 

[LAGOSIAN]



Quote:
Originally Posted by 1loudsuv /forum/post/0


you are totally right about the 28 number figure until someone posts a link with it proving that then its just assumptions. just like your assuming its not 28 it could easy be more or less.

Really cute.


This is an actual number released during CES 2007 by The HD DVD Promotion Group, the international governing group of the format, during their official press conference. You can read the entire press release here: http://www.thelookandsoundofperfect....d_ces_2007.pdf

 

[1loudsuv]



Quote:
Originally Posted by LAGOSIAN /forum/post/0


Really cute.


This is an actual number released during CES 2007 by The HD DVD Promotion Group, the international governing group of the format, during their official press conference. You can read the entire press release here: http://www.thelookandsoundofperfect....d_ces_2007.pdf

so is the 28 attachment rate just for the add on or stand alone players also? i would think the stand alone would be around their also me.



ps i own 60 hd-dvds

 

[roma_victor]

Does anyone know whether this 92k figure is for US or worldwide?

The reason I ask is that AFAIK the NPD's numbers for PS3/360 cited recently on various threads here are for US only, and I'm wondering if that's the case for the add-on number or not.


Edit: Reading the article again, the 92k appears to be for US only (92k/4.5M 360s sold in US = 2% as reported in the article). Anyone have worldwide figures?

 

[LAGOSIAN]



Quote:
Originally Posted by roma_victor /forum/post/0


Does anyone know whether this 92k figure is for US or worldwide?

The reason I ask is that AFAIK the NPD's numbers for PS3/360 cited recently on various threads here are for US only, and I'm wondering if that's the case for the add-on number or not.


Edit: Reading the article again, the 92k appears to be for US only (92k/4.5M 360s sold in US = 2% as reported in the article). Anyone have worldwide figures?

Nope.

 

[darinp2]



Quote:
Originally Posted by LAGOSIAN /forum/post/0


Really cute.


This is an actual number released during CES 2007 by The HD DVD Promotion Group, the international governing group of the format, during their official press conference. You can read the entire press release here: http://www.thelookandsoundofperfect....d_ces_2007.pdf

It was an actual estimation of the annual attach rate based on a short average period of ownership for most people (the majority of sales came in the last 2 months of the year). Fox did something that is about as bogus when they took a slope for sales around Christmas and came close to just extending the line. I doubt very much that the average for a $200 add-on is going to be what amounts to well over $500 in software purchases for 2007. Some will of course, but I don't think they'll hit 28 average for those owners for 2007 anymore than Fox's sales will go up at the rate they claim.


For fun, anybody want to consider the annualized attach rate for the first day a person buys an XBOX360 add-on. I bet it is at least 365 (since one title that day would make it 365 on an annualized basis).


--Darin

 

[Andrew P]

I think most of us on this forum own more than 28 HD DVD movies. I own 42 myself and of course I said I was not going to buy anything

 

[pcrx]

I will be at 28 in less than a year for sure. Can't use my add-on for any other thing...

Mr. Parsons failed to understand in his comment in the article that the HD DVD users ARE guranteed movie buyers.

 

[hmurchison]

I havne't even bought my add on yet and I'm at 18 titles. I'll certainly be at 2x or 3x that by years end.

 

[BuGsArEtAsTy]

I have about a dozen. I have too many unwatched DVDs at the moment, and the HD DVD add-on with the 360 still has audio issues anyway.

 

[skibum5000]



Quote:
Originally Posted by ottscay /forum/post/0


Um, wow. You aren't going to get 28 movies per addon, sorry. Why? Some of the addons are secondary players (for people who already have standalone HD DVD players), and it's unlikely that the addons are being bought by people as comitted to movie watching as those who pony up for a standalone (the same is true of the PS3, btw).


Remember, HD DVD didn't even sell 28 movies per player THIS year. That's why they refer to the number as an ANNUALIZED attach rate. They are looking at the average length of ownership (of A/XA-1s, because the addons weren't out long enough to get attach data on) and normalizing that number to 12 months of ownership.


So it may be fun to take 92,000 units and multiply it by 28 to try and find out how many movies that will sell this coming year (just under 2.6 million), but it's not really going to work that way, and TOshiba and MS know it. It's marketing fluff, just like Fox's extrapolation of Q4 sales data over the next 4 years, and the idea that there would be 300k HD DVD players sold in 2006. It's marketing fluff.

I disagree with the both of you

I bet a rather sizeable number are being sold as primary players (some for PC use not XBOX use too).


I do not in any way think that is correct to multiply 92,000 x 28 to get the number of HD DVD sold for a number of important reasons!

 

[hd90210]

92000 is a pretty low number, no where near the 150k number people were talking about.

 

[hmurchison]



Quote:
Originally Posted by hd90210 /forum/post/0


92000 is a pretty low number, no where near the 150k number people were talking about.

If they could keep'em in stock. Costco keeps adding it and then pulling it from their page. I know I'm getting my from Costco and so is my friend.


Let me check today....


It's still there. Watch it'll be gone right before I try to order.

 

[aaronwt]



Quote:
Originally Posted by hd90210 /forum/post/0


92000 is a pretty low number, no where near the 150k number people were talking about.

At CES MS said they shipped close to 150,000.

 

[lymzy]



Quote:
Originally Posted by aaronwt /forum/post/0


At CES MS said they shipped close to 150,000.

But then NPD only covers 2/3 of the market. Also shipped is not sold.

 

[nataraj]



Quote:
Originally Posted by lymzy /forum/post/0


But then NPD only covers 2/3 of the market. Also shipped is not sold.

NPD is US of A only. It covers 2/3rds but does some sampling etc to get to the full US number.


150K shipped would have been WW and also all shipments to even reach retailers could take more than a month ...

 

[highdefsw]

I have purchased 2 add-ons ( one for the son), an A2 and 25 movies since November. I was just going to see what all the fuss was about HD, can't go back to sd dvd's now.