|Originally posted by gizmo91|
Then everyone in the same zip code gets the same "suggestions" ---- Tivo knows what each box is watching - thats how it (Tivo server) makes suggestions.....
|Originally posted by adone36|
What "talk" would that be?? You mean a year ago when Sonic Blue went under?
|Originally posted by WannabeSQ|
I think as long as it's anonymous, it's great. The way they used to do these types of things was with special boxes that were installed in people's houses. I have no idea how many of those are around, but im sure there are more tivos and replays, or at least there will be some day.
|Originally posted by Amazingly Smooth|
Except that Tivo can become the new Nielson... I bet there is lots of money in know what people watch and don't watch. Plus companies that purchase advertising would like to know if their ads are being watched or skipped--can you say, "mo money."?
|Originally posted by Reden|
JJON did say "I would say the tivo is much more accurate than the nielsons in the demographics represented by tivo purchasers. " (emphasis mine)
I once knew someone who was in a Neilson Household. They had to log much more data than the tivo... like who is in the room (and when folks come/go) so they can get the demographics right. Even guests were supposed to log in/out.