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Discussion Starter · #1 ·
The company plans to install the new Dolby projector at the Caesars Palace Colosseum for a CinemaCon preview. Disney's 'The Jungle Book' will also get a Dolby Cinema release.
Disney’s May 22 release Tomorrowland and Disney/Pixar’s June 19 release Inside Out will be the first two motion pictures that will be released for Dolby Cinema. Further out, Disney's The Jungle Book, slated for an April 15, 2016, debut, will be prepped for a Dolby Cinema release as well.

Dolby Cinema is Dolby’s new premium large-format theater design that will support high dynamic range (HDR) imagery with a laser projection-based system and Dolby Atmos for immersive sound.

It looks like attendees at the upcoming CinemaCon theater owners convention (April 20-23 in Las Vegas) will get a sneak peek. Dolby intends to install its new laser projection system along with Dolby Atmos in the Colosseum at Caesars Palace, where the studios will make their CinemaCon slate presentations to theater owners. Inside Out is planned to be shown in its entirety.

The decision to launch with Inside Out as one of the first title makes sense as Pixar’s Brave was the first theatrical feature to offer Dolby Atmos when that immersive sound system was introduced in 2012. Tomorrowland also isn’t a surprise. The film’s director of photography Claudio Miranda, who won an Oscar for Life of Pi, is a fan of HDR and a year ago told THR that he wanted to use it for Tomorrowland.

Last week, Dolby announced a plan to join with AMC to launch a premium theater brand, Dolby Cinema at AMC Prime, that will combine the Dolby Cinema system with AMC Prime's reclining seats that vibrate with the film's action.

Imax also recently launched a laser-based projection system billed as supporting HDR, and Tomorrowland will additionally have an Imax laser system release. The first such Imax installation in the U.S. is at the TCL Chinese in Hollywood, which recently launched the new projection system with Furious 7. According to Imax, it expects to have 71 such systems installed worldwide during the next year.
 

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Discussion Starter · #2 ·
Don't look now, but Dolby Laboratories' (NYSE: DLB ) effort to change the way you view movies is gaining momentum in a big way. Specifically, Dolby Vision just received two huge votes of confidence from AMC Entertainment (NYSE: AMC ) and Disney (NYSE: DIS ) .

Let's cover the AMC deal first.

A new premium theater...
A few days ago, Dolby and AMC unveiled a new premium cinema offering appropriately dubbed "Dolby Cinema at AMC Prime."

AMC plans to complete full installations of Dolby Cinema at AMC Prime in up to four AMC locations in major U.S. cities by the middle of next month. That number will expand to 50 by the end of 2018, then up to 100 Dolby Cinema at AMC Prime theaters by the end of 2024. According to Dolby's press release, Dolby Cinema at AMC Prime promises to make "every visit a completely captivating event [through] spectacular image and sound technologies with inspired design and amazing comfort."

Dolby Cinema at AMC Prime will feature luxuries such as power reclining seats, each of which have unobstructed line of sight and seat transducers that vibrate with the movie. Moviegoers will also enjoy cutting-edge Dolby Atmos audio systems, which are capable of creating sound from every direction from up to 64 independent speaker outputs. Those speakers can take into account up to 128 simultaneous independent audio objects.

But perhaps most encouraging for Dolby is that the new theaters will also feature laser projectors with its new Dolby Vision technology. In short, Dolby Vision focuses on improving not just resolution, but rather the pixels to support larger luminance ranges and greater color volume. The end result, Dolby says, is images that are closer than ever to what viewers see with their own eyes in the real world.

Of course, even 100 theaters by 2024 might not sound like much. But such ventures are crucial for Dolby to effectively pitch its latest technologies to the general public with mainstream adoption in mind.

...and content to fill it
Next, on Wednesday morning Dolby revealed The Walt Disney Studios will bring the first Dolby Vision titles to be shown at Dolby Cinema locations around the globe. To start, that will include Disney's Tomorrowland, in theaters May 22, 2015, as well as Disney Pixar's Inside Out, in theaters June 19, 2015. In addition, Disney plans for next year's live-action rendition of The Jungle Book to be presented in Dolby Vision.

Of course, that's not to say Dolby Vision hasn't made other progress in recent months. At the 2015 Consumer Electronics Show in January, for example, Netflix announced plans to begin streaming Dolby Vision content later this fall. Shortly before that, Warner Bros. Home Entertainment promised to "deliver a steady pipeline of Dolby Vision" movie titles optimized for the upcoming slate of Dolby Vision-enabled televisions to be released this year.

Until now, however, Dolby Vision had yet to reveal any large partnerships to demonstrate its promise on the big screen. And though these new partnerships with AMC Entertainment and Disney will take time to unfold, both will allow Dolby to boast of a more complete picture for Dolby Vision's penetration into the world's entertainment ecosystem. The long-term nature of the partnerships also appear to be a solid vote of confidence for the Dolby Vision platform, and could mean decades of increasing royalties as other entertainment industry partners follow suit.

Diversification is key
Finally, this is also great for Dolby investors in that it helps Dolby diversify revenue streams away from its core audio business. Last quarter, Broadcast segment sales alone generated nearly $89 million in revenue, up 21% year over year and good for 41% of Dolby's total licensing fees. But that growth was largely offset by revenue from PC and Consumer Electronics -- think Blu-Ray and DVD devices -- which dropped 12% and 21% over the same period to collectively comprise 31% of Dolby's total licensing.

Meanwhile, Dolby's "Other" segment -- which encompasses younger technologies including Dolby Vision -- accounted for just 12% of total licensing after rising 40% year over year. In the end, and at the very least, Dolby Vision's involvement with Disney and AMC Prime should serve to help sustain that growth and continue to offset sluggishness in other markets.
 

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Discussion Starter · #3 · (Edited)
GREAT WHITEPAPER FROM SONY ON HDR“I think there’s a
renewed vigor in
watching it. It’s really
compelling to watch
the content in high
dynamic range. I think
it really draws people
in and you can watch
and experience the
movie not just all over
again, but experience
it in new ways. You can
see things that you
were never able to see
before, things that were
kind of hidden and you
didn’t really notice... So
I think HDR has a really
bright future.”


"
 

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Peter it is just after 10 AM in Vegas, people involved tweeting yesterday your time about an early morning start for the Dolby Vision premiere of this Disney movie, the director was very positive on the image in the rehearsal, let us know what you think.
 

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Discussion Starter · #7 ·
FOX FULLY ONBOARD WITH HDR: From THR

"I would fully expect that every release we make now will have an HDR grade," said Fox CTO Hanno Basse.
Efforts to deliver high dynamic range imagery to consumers went into high gear last week at the National Association of Broadcasters (NAB) Show. Meanwhile, virtual reality and drones got plenty of attention at the Las Vegas confab, which this year counted slightly more than 100,000 attendees.

“I would fully expect that every release we make now will have an HDR grade,” Hanno Basse, CTO at 20th Century Fox and president of the studio and manufacturer coalition UHD Alliance, asserted during one NAB panel. “I think we are going to see that throughout the industry pretty quickly.”

Interest in producing HDR — a wider range between the whitest whites and blackest blacks in a picture — is resulting in a steadily growing arsenal of technologies that support different flavors of HDR. Generally speaking, all of the high-end digital cameras can support HDR, as well as many major postproduction systems. For instance, an HDR short titled Trick Shot, lensed with Canon’s new C300 Mark II and finished with SGO’s Mistika grading system, was screened on the Canon booth. And for home entertainment, Dolby featured prototype Vizio TVs that support its Dolby Vision HDR format.

READ MORE NAB: How New Technologies Will Impact Content Creation
There are a lot of moving parts involved in getting this content to consumers, but, speaking for the UHD Alliance, Basse asserted that a consistent and inter-operable HDR experience is an achievable goal. "We want to have a first version [of a quality spec] later this year to coincide with the Blu-ray Disc Association (which intends to introduce Ultra HD Blu-ray with HDR support)," he said.

“We need to find common ground from the studio perspective, consumer electronics perspective, broadcast perspective," he continued. "And once we do that, we need to figure out how to communicate that to consumers.”

Where it comes to monetizing HDR, Warner Bros. vp of digital initiatives Bryan Barber related that a “tough challenge” will be figuring out how deep to go into catalog titles.

Lionsgates’ senior vp of mastering and technical services Jo Dee Freck suggested an HDR pass for every movie that is already planned for remastering. “It may be a little additional time or money, but not as outrageous as if we go back and remaster it again later.”

Basse warned that converting catalog titles is still in an experimental stage. “[HDR] also increases contrast, which will bring out film grain and dust," he said. "Imperfections will be more visible."

He added that for HDR to come to television, another critical piece that needs to be figured out is how to deliver sports, news and other live content.

READ MORE NAB: 'Avatar' Sequels to Use New Virtual Camera Tracking System
Virtual reality — for everything from games to narrative studio content, red carpet events and Hollywood awards shows — also had a high-profile NAB. Mandalay Entertainment chairman Peter Guber emphasized the promise of VR during his opening keynote, and VR technology developer Jaunt touted VR's potential during a keynote at the NAB Show’s Technology Summit on Cinema. Meanwhile, companies such as Technicolor were positioning themselves as VR content creators.

Guber asserted that VR will reach every sector, and stakeholders should think of themselves as being in the “emotional transportation business. ... Audiences are demanding to be participants, not just passengers.”

All of the studios are experimenting with VR, as they aim to figure out the most attractive applications, and how to monetize them.

Warner Bros. is pursuing gaming “pretty aggressively,” according to Barber, who added that Hollywood also needs to understand how it can be applied to storytelling. “I think it will be like other creative tools, and we’ll apply it at certain points in the story. It’s brand new, and we have to find out how to incorporate it.”

On how to monetize the content, Jaunt CTO Arthur van Hoff believes live streaming will come to these headsets, and when that happens, pay-per-view events such as boxing could be new revenue streams.

A limited number of VR goggles have reached the market — such as Samsung Gear and Google Cardboard — but many more brands are on the way.

Meanwhile, hovering around the convention halls and drawing huge crowd were drones in all shapes and sizes, and their creative potential was another big topic.

“I think we are seeing a true evolution of aerial artistry — not just getting shots from the air, but really telling a story,” said Dan Kanes, a Local 600 member and co-founder of wireless system developer Paralinx, which was recently acquired by production accessories maker Vitec. “We're starting to move past the ‘Model T’ days of drones in cinema, with redundant onboard flight computers and better controls. It’s closer to having cars with seat belts for safety. From a technical standpoint, I'm excited to see better integration of drone-specific camera systems.”

Most of the major camera makers were showing lightweight cameras for drones, including Arri’s Alexa Mini, Blackmagic’s Micro Cinema Camera and Canon’s new C300 Mark II.

The Federal Aviation Administration is working to loosen regulatory restrictions, which could make these systems more popular in production. Safety standards remain a key topic.
 
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