This is certainly one heck of a forum - wonderfully knowledgeable posts!
I've done as much research here - and elsewhere - as I know how; and I now have one final choice. The Toshiba 37HLV66 (which I have not yet seen), or the Samsung 4041 (which I thought had a fantastic picture; better, in my eyes, to anything else they had at BB).
I understand the pros and cons of a built-in DVD player, and I'd like to resolve that issue separately. But since none of the local BBs have the Toshiba, I'm curious as to what the experts here think of the picture. Supposedly, its contrast ratio is nowhere near the Samsung; but from what you all say, that number is not very meaningful anyway. By the way, I did see the 26" version of the Toshiba, and thought it had a great picture, but it sure would have been nice to compare the 37" size with the Samsung.