Having been a long-time lurker here and in other audio and video fora, I think this is an apt time to lose my AVS virginity, with a question that I don't think has been discussed here before in any organized way: Is "blind testing" (whether single or double) a misnomer as currently implemented, because the subject of the test is aware that a test is being conducted, hence is not blind to the actual test process itself (a problem compounded when there are multiple subjects in the same test session, as all sorts of human social interactions otherwise unrelated to the test can affect the outcomes)?
This question is spurred by my observation that, in any number of threads on AVS and elsewhere, I have seen many, many comments that changes in the performance of systems were noticed by persons who had no idea that any changes were made, persons who therefore were not expecting or looking/listening for differences, and yet the differences were significant enough to elicit unsolicited comments or questions. For example, a spouse comes home and says, "The sound/video is SO much better/worse -- did you do anything? What's different?" It seems to me that is is a TRUE blind test, as the subject is neither told that anything has been changed nor solicited for an opinion, and thus is reacting purely to a sensory input where no difference is expected and reacting to the memory of their previous experience of the system. On a personal level, I have had a number of such experiences, both as the owner of reasonably high-rez audio and video systems (having g'friends and friends with reasonable, but not, I think, extraordinary, auditory and visual acuity), and as the subject who himself noted differences in friends' systems, with no visual cues, such as a shiny new amp proudly on display, to clue me in.
This TRUE blind test would seem to address the so-called "objectivists'" claims that perceptions of changes to high-end systems effected by such things as power cords and conditioners, cables, similarly-spec'ed amplifiers and electronica, isolation devices, and other tweaks, are merely the result of the placebo effect, wherein differences are said to exist because we expect them to exist. Is there room in the "objectivist" paradigm for reports of this truly blind phenomenon as accurate data of the efficacy of the tweak or change that was done -- or will this merely be swept under the rug by calling it a lucky coin guess? I may put a Seismic Sink under my pre-amp, for example, and see or hear a difference, and the "objectivists" will invariably claim that, since there is no theoretical reason why air isolation will have any effect on an electronc device, my perception is merely wishful thinking or illusion -- but when someone with no knowledge that ANY change was made to my system comments on a difference (and particularly, as is the norm in my experience, where the comments on the differences are congruent with my sighted observations, e.g., more bass, solider colors, deeper sound-stage, etc.), isn't that rather conclusive evidence that the effect is objectively real and perceptible, even in cases where the effect is not measurable using common techniques and is thus denied by so-called "objectivists" as having any reality whatsoever? Any thoughts or comments on this observation? I can think of no explanation in the "objectivist" world view to account for this phenomenon, which I gather is quite common....