AVS Forum banner

Status
Not open for further replies.
1 - 20 of 26 Posts

·
Registered
Joined
·
3,715 Posts
Discussion Starter · #1 ·
Advertising spending on television is being forecast to drop $7 billion dollars by 2007 because of PVR's, according to an article in AdWeek (full article) .


-Gary
 

·
Registered
Joined
·
6,497 Posts
Yeah, right. Just as VCRs put Hollywood out of business....
 

·
Registered
Joined
·
188 Posts
I have felt ever since I got my first SS2000 3.5 years ago that there will be a major shift in how ads are handled once PVRs get cheap and simple enough for the masses.


I would guess we see more of the subscription model (HBO) or ads become (gulp) streamers and crap like that so they become hard to avoid...at the end of the day, the "free (mostly crap) network content" model will have to change...
 

·
Registered
Joined
·
6,497 Posts
Quote:
Originally posted by Scyber
I thought the title said $78 not $7 billion.
That would probably be closer to the truth....:D
 

·
Registered
Joined
·
283 Posts
PVR?? I've been time shifting via VCR for years, and rarely watched commercials. Even if I did, I never based my purchasing decisions on Madison Ave drool anyhow.
 

·
Registered
Joined
·
387 Posts
Personally I think they just need to advertise within the shows themselves. Ford has a done a nice job of showing off all their cars in the recent season of 24. Other subtle ad tricks like this force you watch their commercials without realizing it. Watching the suspected terrorist in 24 drive around in a Thunderbird is a lot cooler than watching some crappy commercial with bad music.
 

·
Registered
Joined
·
742 Posts
When it comes to Advertising, there's rarely a time I don't feel it's intrusive.


The TV companies try to CON most of the advertisers by telling them how many viewers they have at given times. They rarely tell them how many other ads are on in the same time slot. I think TV companies should charge MORE for having LESS ads. I'd put up with one minute of ads every 12 mins, wouldn't you ? It's the 3, 4 and 5 mins that send me screaming (before replaytv). I think this would be better for everyone.
 

·
Registered
Joined
·
251 Posts
I have a feeling that our good 'ol friend 'Push Technology' is going to rear it's ugly head. Remember when that was all the buzz about 3 years ago on the internet. (Push is when your not at your computer, content is pushed to your computer so that the next time you use it, it is there ready for you to paw through. Ugghh. Awful idea. Sonic Blue sort of does this in the pause screens trying to sell the Sonic Blue stuff.


As much as Sonic Blue is fighting the industry with their commercial skip feature, do you think they would be against selling sponsorships of certain channels? You press 23 on your Replay Remote and a blurb comes up on the screen saying 'This channels is brought to you by Ford' Stays for 5 seconds and then going to the channel. This thought scares me.


I have to agree with jason_j_a. Advertisers should pimp their warez within the shows. I have no problem with Kiefer Sutherland grabbing a can of Coke and drinking out of it on screen. I DO have a problem with the loud abbrasive Coke commercials that are run at EVERY break. Makes me NOT want to patronize whatever they are selling.


Pretty soon, someone is going to cry that we use the mute button to not listen to commercials(which I currently do when I am watching live tv.)
 

·
Registered
Joined
·
443 Posts
I wonder if the day will come when I can tell a provider what products I'm interested in & they will show me only those commercials. Once in a while, I see something I want to buy or explore. Mostly, I don't need chips, cars, underwear or wine. Oh, wait...those combined might get my attention. :) Until then, CA is a great pleasure. All the premium channel stuff with no commercials goes on the 3060. The 4536 gets everything else.
 

·
Registered
Joined
·
1,595 Posts
I don't really watch commericals and I haven't for about 6 years. First with my CS VCR and now with my Replays. I'm very turned off by commericals and tend not to want to buy things that bother me while I'm trying to do something else. I don't read pop-up ads either. (Well, except for the one that says I have porn on my computer, I keep clicking on it but it will not show me any porn, I think it is broken).


I really like shows on Showtime and HBO that don't have commericials and I really, really hate shows on FX that have twice the commericials. FX has really got me buying more shows on DVD....
 

·
Registered
Joined
·
979 Posts
Ah the classic "lost revenue" argument; it's always interesting how accurate they can count stuff that doesn't exist.


Commercial skipping technology has been around for years. The commercial advance that the Replay 4000s and 5000s use are nothing new, it's identicial to what JVC VCRs use that are labeled "Commercial Advance".


Stuff like this is total BS.
 

·
Registered
Joined
·
3,139 Posts
OK Survivors, if you win this challenge you reward will be a case of Mountain Dew, a bag of Doritoes, a trip paid for with my Visa card, and to the ultimate winner, a brand new Pontiac Aztek, but first, a commercial break...
 

·
Registered
Joined
·
45 Posts
I wonder if the toilet paper manufacturers are claiming loss of revenues due to outhouses. Their are more outhouse than PVRs. There's also a loss on revenue when people go to the outhouse during commercials.


Or should I say the toilet paper manufacturers should have seen an increase in revenues since the Sears catalog went into the history books.


Personally, commercials make me not buy things rather than buy due to the bad commercials. I'm going to guess that the screen savers are going to be real estate that commercials will go on. SB already advertises to us that way. They used to do Coke commercials. With Internet speed downloads they can do even better than they did.


Of course I can turn it off and view my pictures......
 

·
Registered
Joined
·
65 Posts
Now that you mention it, that Thunderbird in 24 is an excellent example of how it should be done. I didn't even realize that might be a paid endorsement, but I do remember noticing that car almost more than the scene it was involved in because I'm a car guy and I think that's an interesting car.. Voila! targeted advertising.. Just put the car in the credits...


However, I think I'm going to pitch my TV out the window and start reading more books if we start seeing more stuff like the American Idol "Focus on the Contestants!" Ford Focus commercials. Ugh....


Is there a focus group in the house? No pun intended...


Daniel
 

·
Registered
Joined
·
65 Posts
Quote:
Originally posted by The Robman
OK Survivors, if you win this challenge you reward will be a case of Mountain Dew, a bag of Doritoes, a trip paid for with my Visa card, and to the ultimate winner, a brand new Pontiac Aztek, but first, a commercial break...
:D


Heh. Forgot about that one. I personally don't mind the Mountain Dew and Doritos inserts because they make sense (give the hungry people food), but the Visa blurb is a bit of an awkward stretch. Like a person in the jungle in Tiawan needs a freakin credit card to eat with the natives and ride the elephant.. :)


Perhaps I'm just expecting to much... sigh.. I suppose everyone needs to get paid.


Daniel
 

·
Registered
Joined
·
529 Posts
C'mon let's be honest. 90% of all existing programming is only there to sell advertising slots. If advertisers didn't exist we wouldn't have 24, ER, Everybody Loves Raymond or whatever your favorite show is. Last time I checked an HBO subscrition cost about $10 a month. Unless we want each channel we watch to be $10 a month let's not beat up on the advertisers too much. I know they are annoying but they do provide a service.
 

·
Registered
Joined
·
1,247 Posts
Another trick is product placement after the shows have been filmed. A bag chips or other product can be inserted on a coffee table or other place digitally. It is surprisingly realistic. I saw the effect demonstrated on a show with a clip from Friends.
 

·
Registered
Joined
·
3,667 Posts
Big Deal. Any business can lose revenue any time to to changes in market conditions.


The shows will stiil exist, someone will just make less money.


As we know, the only guarantees in life are death and taxes.
 
1 - 20 of 26 Posts
Status
Not open for further replies.
Top