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The Ziff Davis results will likely raise anxiety levels among TV executives who have expressed fears that new devices and technologies, such as the Internet and video gaming, will lead to a decrease in TV watching.
TV executives promptly developed a plan to retain viewership. Commercials will be even louder than before, HD bit rates will be slashed to make room for more news and weather subchannels, time allotted for commercials will be increased by 10 minutes per hour, a network bug will be placed in all four corners, and every attempt will be made to retain the cozy "beta" feel of HD (HD when we remember to flip the switch, SD for news and commercials, and the host of other technical difficulties that occur on a regular basis).
 

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...a plan to retain viewership.


:) ROFLOL :D !
 
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