You tell them "No Theater For You!" right before throwing your popcorn in their face.
Most people are amazingly dull towards image quality and nuances... they're watching the film, not the pixels. That kind of naive wonder is something I'm still trying to get myself back to, because it makes enjoying film all that much better.
Invariably what I do is set things up the way I like them, because it's my theater after all, and people just have to watch what I put up. And even when I put up trash, it's still all 'ooh' and 'aah'--though most of the time I settle for nothing but the best re-release on the highest resolution format. Then when I go over to their house for a change, I see their 32" first-gen LCD TV (positioned like the king of the room) and the whopping 20-strong DVD movie collection, most of which are marked 'fullscreen', and die a little inside.
(I'm just kidding, but yeah, we're all technology shills here.)

Most people are amazingly dull towards image quality and nuances... they're watching the film, not the pixels. That kind of naive wonder is something I'm still trying to get myself back to, because it makes enjoying film all that much better.
Invariably what I do is set things up the way I like them, because it's my theater after all, and people just have to watch what I put up. And even when I put up trash, it's still all 'ooh' and 'aah'--though most of the time I settle for nothing but the best re-release on the highest resolution format. Then when I go over to their house for a change, I see their 32" first-gen LCD TV (positioned like the king of the room) and the whopping 20-strong DVD movie collection, most of which are marked 'fullscreen', and die a little inside.

(I'm just kidding, but yeah, we're all technology shills here.)