Part of the answer has to do with room lighting. If your room is dimmed the tendency for darker scenes to become murky will be less. Calibrate under your normal viewing conditions, but if your normal viewing conditions are a dimmed room you will likely be happier for a larger range of source material.
My suggestion is you try your current calibration this way for a day or two to give yourself a chance to get used to it using a small set of DVDs you like as samples. Then start making small changes towards raising the levels, taking a few days with each to get used to them again and constantly referring to your chosen test DVDs to keep things grounded. I.e., raise the white levels a few steps, re-adjust the black levels accordingly and leave it that way for a while.
Also it's important to use Avia correctly. You need to calibrate for each source device on each input. If you calibrate using Avia for your DVD player and then use those same settings for watching cable TV -- or worse fail to even adjust settings for your TV source -- then your TV watching may very well be improperly set. The only thing you can be sure of with Avia is that you have established settings for THAT DVD player, used via THAT input, in that resolution etc. Getting a good calibrated image out of your DVD player will help train your eye so that you can adjust for your other sources where Avia can't be used directly.
Also, when setting white and black levels, keep in mind that they interact. Every time you change one you need to double check you haven't messed up the setting for the other. Plasmas can be quite finicky about proper white and black level settings, so if you have the black level off even a little bit, or even if the white levels are set too gray, the loss of black details can be pretty noticeable. CRT-based displays can be a lot more forgiving in this regard. You want to take the time to be pretty precise when using Avia on a plasma.
Finally, there is an issue called black-crush, or failure to pass "blacker than black" data that arises with some DVD players. This too can give you problems that show up as apparent loss of black detail even though the levels are set properly on your display. You might check the DVD forum to see if that's an issue with your player.
Your Pany plasma has pretty good contrast -- excellent for a plasma -- and so you should be able, with patience, to establish calibrated levels that producing pleasing but not garish bright scenes and rich, detailed dark scenes when viewing high quality source material. Just keep working at it.
--Bob
My suggestion is you try your current calibration this way for a day or two to give yourself a chance to get used to it using a small set of DVDs you like as samples. Then start making small changes towards raising the levels, taking a few days with each to get used to them again and constantly referring to your chosen test DVDs to keep things grounded. I.e., raise the white levels a few steps, re-adjust the black levels accordingly and leave it that way for a while.
Also it's important to use Avia correctly. You need to calibrate for each source device on each input. If you calibrate using Avia for your DVD player and then use those same settings for watching cable TV -- or worse fail to even adjust settings for your TV source -- then your TV watching may very well be improperly set. The only thing you can be sure of with Avia is that you have established settings for THAT DVD player, used via THAT input, in that resolution etc. Getting a good calibrated image out of your DVD player will help train your eye so that you can adjust for your other sources where Avia can't be used directly.
Also, when setting white and black levels, keep in mind that they interact. Every time you change one you need to double check you haven't messed up the setting for the other. Plasmas can be quite finicky about proper white and black level settings, so if you have the black level off even a little bit, or even if the white levels are set too gray, the loss of black details can be pretty noticeable. CRT-based displays can be a lot more forgiving in this regard. You want to take the time to be pretty precise when using Avia on a plasma.
Finally, there is an issue called black-crush, or failure to pass "blacker than black" data that arises with some DVD players. This too can give you problems that show up as apparent loss of black detail even though the levels are set properly on your display. You might check the DVD forum to see if that's an issue with your player.
Your Pany plasma has pretty good contrast -- excellent for a plasma -- and so you should be able, with patience, to establish calibrated levels that producing pleasing but not garish bright scenes and rich, detailed dark scenes when viewing high quality source material. Just keep working at it.
--Bob