AVS Forum banner
1 - 1 of 1 Posts

·
Banned
Joined
·
3,705 Posts
Discussion Starter · #1 ·

Quote:
Cable and broadcast networks are already facing eroding viewership, partly due to auds surfing the web on their laptops and netbooks. Now the World Wide Web is extending its tendrils into the nets' home turf: The TV screen itself.


A new wave of HD TVs -- some already in stores -- let the viewer connect the Internet directly to the TV set. Beyond serving as normal TVs, these sets are built to stream a host of Internet sites, including YouTube and Picasa, as well as video-on-demand services from Netflix, Blockbuster and Amazon.


So new is this feature that some electronics stores aren't even aware of it yet. (A random check of stores around the country found retailers in New York and Los Angeles to be the least informed.) Yet Internet-enabled HDTVs are expected to quickly add an Internet wave for couch-based channel surfers. Market researcher the Yankee Group predicts 50 million people will have such setsby 2013.


Another 30 million, it says, will have Web-connected Blu Ray players -- and 11 million will have purchased media adaptors, giving nearly 100 million people Web video on their TVs without hooking up a PC.Cable and broadcast networks are already facing eroding viewership, partly due to auds surfing the web on their laptops and netbooks. Now the World Wide Web is extending its tendrils into the nets' home turf: The TV screen itself.


A new wave of HD TVs -- some already in stores -- let the viewer connect the Internet directly to the TV set. Beyond serving as normal TVs, these sets are built to stream a host of Internet sites, including YouTube and Picasa, as well as video-on-demand services from Netflix, Blockbuster and Amazon.


So new is this feature that some electronics stores aren't even aware of it yet. (A random check of stores around the country found retailers in New York and Los Angeles to be the least informed.) Yet Internet-enabled HDTVs are expected to quickly add an Internet wave for couch-based channel surfers. Market researcher the Yankee Group predicts 50 million people will have such setsby 2013.


Another 30 million, it says, will have Web-connected Blu Ray players -- and 11 million will have purchased media adaptors, giving nearly 100 million people Web video on their TVs without hooking up a PC.
Quote:
Poltrack, who has been testing such sets for a number of years, believes the new technology actually could provide a tremendous boost for the ad-supported TV biz.


Currently, he says, 95% of a program's audience watches it live. While those viewers might flip channels duringcommercials, they still typically watch some of the ads; the majority of viewers who watch with their DVRs fast-forward through ads.


Online audiences, though, are not able to fast-forward through commercials or flip back-and-forth with another channel. And while adding a TV remote to the mix would change that, Poltrack believes the viewing experience would be more like traditional TV than DVR.


"One thing we're fairly certain of is if, instead of watching the online program on their computer, they were watching on their big high-definition television screen, there would be no difference between watching (the program) live on TV, in which case there would be no (added) resistance to watching it with all of the commercials."


The new technology also could add power to an advertiser's message, with consumers able to click a link and instantly learn more about a product -- and with ads being better targeted based on a person's viewing and browsing history.


And while, like Hulu, no network or production house has signed with a manufacturer to put an app on new TVsets, it may not be long before programmers line up to get their apps included.


"These Web enabled TV sets are going to significantly increase the rate of video streaming," Poltrack says. "I think you'll see people experimenting with this by the end of the year. And, barring a bad experience, you'll see content in this form by 2010. Five years from now, I think it will be a significant contributor of revenue to both content providers and distributors."
http://www.variety.com/article/VR1118007284.html
 
1 - 1 of 1 Posts
Top