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Velodyne goes Internet direct lays everyone off
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They only layed off 3 people but all 3 are very good at what they do and will find new employment quickly. The reps they fired are the ones really hurt, many companies will have to make changes to adjust to the loss of income Velodyne's decision has caused. Honestly I don't see consumers buying their product without dealers pushing them and I don't see why direct dealers will continue to support them.
Ultimately I think this is the right move (obviously not for the folks that were let go, and I hope those folks find jobs in this difficult climate).
The rise of ID speaker and subwoofer companies has had to have put tremendous pressure on Velodyne. It allows them to not have middleman markup, and as the above posted mentioned, they can better manage customer service and issues.
Velodyne has always made a quality product IMHO, but the prices were high for performance, and there are so many other competitive ID companies that offer more performance for less money. And in this economy, price is a major factor.
The rise of ID speaker and subwoofer companies has had to have put tremendous pressure on Velodyne. It allows them to not have middleman markup, and as the above posted mentioned, they can better manage customer service and issues.
Velodyne has always made a quality product IMHO, but the prices were high for performance, and there are so many other competitive ID companies that offer more performance for less money. And in this economy, price is a major factor.
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