I know one is LED and the other is LCD so this may be apples to oranges. I'm looking for opinions here. I've come to realize that looking at these things at the store doesn't tell you anything about the picture quality. Is the bump in price worth it to go with the vizio? I'm not a snob but the vizio brand does kind of scare me because I know they at least started out making lower end, cheaper tv's. I'm not sure how much I would use the apps. I'm really just looking for the best and most reliable tv for general tv, occasional movies and football games.