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Voom Pitches HD Nets


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By Linda Moss 8/22/2005 12:05:00 AM


In a difficult environment, Rainbow Media Holdings LLC is officially pitching distributors on Voom HD Networks, salvaged from Chuck Dolan’s defunct satellite service.


Rainbow will start off by marketing a suite of 10 HDTV channels, which EchoStar Communications Corp. is already carrying, to cable. By the end of the first quarter of 2006, Voom HD will expand to 21 networks, Rainbow CEO Joshua Sapan said.


He wouldn’t specify how big a license fee Rainbow will seek for Voom HD, which will only be offered as a full suite, with distributors required to take all of its networks.


Rainbow -- which is being spun off by parent Cablevision Systems Corp. -- wants distributors to offer Voom HD as part of an HDTV basic package, not as a separate HD tier with its own price tag.


The programmer is trying to create a viable business out of the remnants of Cablevision chairman Chuck Dolan’s failed Rainbow DBS direct-broadcast satellite service, which carried the Voom HD networks.


Earlier this year, Cablevision -- after a huge battle between the elder Dolan and his son, Cablevision president James Dolan -- sold its Rainbow 1 satellite to EchoStar for $200 million and shut down the DBS service. The Voom HD networks were saved, though, because EchoStar received a 20% stake in the channels and agreed to offer them on Dish Network in a 15-year carriage deal.


Wall Street analysts had argued that Cablevision and Rainbow should have wholesaled their Voom HD networks to cable operators and DBS providers from the get-go, rather than trying to launch their own full-fledged DBS service. By waiting, Rainbow may now have trouble getting MSOs to give up increasingly precious bandwidth for all the Voom HD networks, some said.


Sapan stressed that Rainbow is creating original content -- “probably the most robust and abundant undertaking in the world of HD†-- specifically for Voom, not a simulcast or conversion of standard-definition channels.


Voom HD -- with 2,000 hours of native HDTV programs and more than 1,000 movies transferred to HDTV -- has a huge HDTV postproduction facility and studio in Manhattan that represents a $30 million investment by Rainbow.


The 10 core Voom HD channels are Rush HD, Rave HD, Animania HD, Monsters HD, Guy TV HD, The Majestic HD, Ultra HD, Equator HD, Gallery HD and HD News, offering movies, news, sports, fashion, arts, music, travel and animation. Rainbow maintains that this package will appeal to a broad spectrum of demographics and will encourage HDTV channel surfing.

http://www.multichannel.com/article/...=Breaking+News
 

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Yeah, it DBS and Sat companies have been balking at adding ESPN2-HD for so long due to bandwidth contraints, think about what they are thinking about when it comes to adding 10 or even 21 channels at one time.


Not good news for Voom again.
 

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shame they are selling it as a package... i think alot of cable companies would have gone for ~5 channels and picked the best ones. I dont see many cable companies that would have space for 10 channels right now.
 

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Rainbow seeks Voom boom
Cablevision, Sapan go high-def


By JOHN DEMPSEY Variety.com


NEW YORK -- If Josh Sapan has his way, James Bond will be blasting his way out of tight scrapes for the first time ever in the full glory of high-definition TV.


Sapan, president-CEO of Rainbow Media, is about to engineer a relaunch of 10 Voom high-def channels, including Rush HD, a network for action-sports fans; Ultra HD, dealing with fashion, beauty and style; and Majestic HD, a movie channel that will include the first 17 United Artists Bond movies, from "Dr. No" through "License to Kill."


Voom's partner in the high-def venture is EchoStar, which bought a 20% stake in the Voom channels earlier this year when it agreed to purchase the entire satellite TV business of Rainbow parent Cablevision.


Cablevision lost more than $1 billion in trying to compete with DirecTV and EchoStar with a full satellite operation, including the Voom channels, which at the time numbered 21. But DirecTV, with just under 15 million customers, and EchoStar, with about 13 million, were too firmly entrenched; Voom had fewer than 50,000 subs when EchoStar bought it out.


EchoStar and Rainbow decided to keep Voom alive because more people are buying high-def TV sets, and the volume of HD programming to keep those people happy is fairly sparse. EchoStar is cheerleading for Voom to return to programming 21 HD channels by the first quarter, all of which it has agreed to carry.


Sapan, who'll be pitching the major cable operators over the next six weeks, said Voom is planning to commission original movies and TV series in HD, as well as concerts, art auctions, fashion shows, animated shorts, exclusive news reports and nature documentaries, among many other programming forms.


Voom also has signed theater artist Robert Wilson to create high-def video portraits of renowned personalities ranging from Brad Pitt and Winona Ryder to Mikhail Baryshnikov and Nobel Prize winner Wole Soyinka.


But EchoStar is leaving art to the culture vultures as it hypes the Voom network Monsters HD, which will highlight six of the seven "Nightmare on Elm Street" movies, topped off by the 2003 remake of "The Texas Chainsaw Massacre."
 

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Quote:
Originally Posted by fredfa
Rainbow seeks Voom boom
Cablevision, Sapan go high-def


By JOHN DEMPSEY Variety.com


NEW YORK -- If Josh Sapan has his way, James Bond will be blasting his way out of tight scrapes for the first time ever in the full glory of high-definition TV.
When has Voom had any James Bond?


Of course, I guess they missed the fact that James Bond has been HD on ABC.
 

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No way Comcast will pick that up in the foreseeable future. The cost necessary to absorb them will not appeal to Comcast at all. They won't pick up HDNETs because of the cost (at least, that's what I've heard here.)


But who knows, in 3 years or so it may be to all providers' advantage to have this package. It hasn't induced D* to get it, even though E* has it now (at least the 10 channel package).


I'm always hoping for more HD channels that don't have commercial interruptions, or at least very minimal interruptions.


Rich N.
 

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Comcast and Cablevision have all kinds of very contentious issues.


Adding VOOM channels is not going to be anywhere near the top of Comcast's to do list -- until and unless it has something to trade with Cablevision.


Maybe when the new NY Mets channel gets up and running next year there will be some movement between the two.
 

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Quote:
Originally Posted by HDTVFanAtic
When has Voom had any James Bond?
It never says in the article that they have had any, past tense:
Quote:
Majestic HD, a movie channel that will include the first 17 United Artists Bond movies, from "Dr. No" through "License to Kill."
 

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Quote:
Originally Posted by Scott G
He wouldn’t specify how big a license fee Rainbow will seek for Voom HD, which will only be offered as a full suite, with distributors required to take all of its networks.
More genius marketing plans coming from the proven minds at Cablevision.


:rolleyes:
 

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Morons. Who the h*** curently has bandwidth for 21HD channels of questionable appeal, except a few nascent fiber networks? I guess they just learned nothing from their sat service exploits.
 

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The 10 Voom channels that are currently on E* could easily be wrapped into one single channel...


They are nothing but repeat after repeat, what a joke...


I dont see how they can possibly justify their marketing strategy of forcing any prospective carriers into all 21 channels..


IMO, they will not sell that 21 channel package to one single cable compay, ever...


Seems like they need to fire the marketing people now...lol
 

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Quote:
Originally Posted by guffy1
I dont see how they can possibly justify their marketing strategy of forcing any prospective carriers into all 21 channels..
It sounds like they're trying to retool the channels to be more attractive to prospective buyers, but given the current bandwidth crunch with pretty much every provider on the planet, I'm similarly doubtful that it'll amount to much.
 

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Quote:
Originally Posted by guffy1
The 10 Voom channels that are currently on E* could easily be wrapped into one single channel...


They are nothing but repeat after repeat, what a joke...


I dont see how they can possibly justify their marketing strategy of forcing any prospective carriers into all 21 channels..


IMO, they will not sell that 21 channel package to one single cable compay, ever...


Seems like they need to fire the marketing people now...lol
Your 100% right there. Hell they can't even sell them to there own parent company. The only people that picked them up was Echo star and they had to sell them ownership in the channels to get that. On top of that echostar owns a peace of the Voom 21 yeat they don't ahve to spend a dime to produce programming so cablevision is fronting the bill for that. They also own the satelittle that voom is being trasmitted from so basically echostar has them by the balls. Cablevision has some real rocket scientist working in there programming deptartments. Cablevision acts like they have the pull of comcast or time warner. The only company that would be able to offer all 21 would be verizon but i don't see that happening.
 

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Quote:
Originally Posted by Scott G
Rainbow -- which is being spun off by parent Cablevision Systems Corp. -- wants distributors to offer Voom HD as part of an HDTV basic package, not as a separate HD tier with its own price tag.
Is it just me, or does this seem a bit hypocritical, since they're charging E* customers $5/month for the V* channels.
 

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They should just start a new channel and call it VHD...it can compete with the INHD'S and HDNET.
 

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Quote:
Originally Posted by clanger
Go figure. Cablevision doesn't even offer any of the Voom channels to there subscribers.
That speaks volumes.
 
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