Your going to get a mixed opinion. Ultimately, the only one that matters is your own. Have you read both owner's threads yet? The A-10 is highly regarded and I have read many posts by people who have returned their Samsung for an A10 but now there are new Samsung DLPs coming out (with 1080P) that may be better. My advice would be to read as many of these threads as you can, get to the stores, ogle the TVs and decide for yourself. Technology with these things are so fast and with prices dropping every day, it makes buying an HDTV set excruciating. Good luck. 