They probably aren't the only ones that can do it, just the only ones that feel a need to use a gimmick like this to sell overpriced televisions.
On a less sarcastic note this functionality would add so much to the price of a set that it would be very difficult to sell in the mass market, and unlike B&O other mfgs. have to sell in the mass market. It's just not something that's going to sell sets to the average price conscious buyer.
That's too bad. There isn't a lot of room for innovation in flat panels - at this point the average user can't tell a very good panel from an average one in terms of PQ.
But this side hinge thingy ... man, it's really the bees knees.
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