With so many commercials already filmed in widescreen - why aren't they shown that way on DT? Why do I have to watch them letterboxed in a 4:3 window? Sure I can stretch them - but I'm not going to keep changing my AR for every commercial.... seems silly.
Widescreen Commercials
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I'm not really worried about SD/HD - Its going to be a while before we see true HD commercials as the norm - what I was refering to is more the aspect ratio - half the commercials now are show in letterbox type format - so there are bars top and bottom. On my widescreen TV, that means there are bars on all 4 sides. I think JamesCB probably hit it on the head - they aren't actually filmed 16x9 (or some other widescreen format) but just cropped that way for artistic license.
Oh well- I guess we'll just live with it for now.
Oh well- I guess we'll just live with it for now.
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I have a completely different speculation than JamesCB.
I think half the commercial directors are wannabe movie directors, and are going to shoot their commercial in film and widescreen (or HD digital video) because they are artistes.
I think there's a film master of many of these commercials, and probably a high-def master of a lot of them.
(Just listen to the soundtracks of a lot of these commercials. The production quality frequently exceeds the main program!)
I think the ad agencies know that high-def is going to be the best showcase for their products and want to be ready as soon as they can get the high-def transmissions.
The 2003 Super Bowl was the first I'd seen in high-def, and I noticed that all the movie commercials were aired in high-def during the game (with terrible audio level problems).
Like the author of this thread, it continues to amaze me that these agencies and directors aren't getting their beautiful mini-movies on the air in high definition, and instead we get letterboxed SD commercials.
The networks and stations must have some serious road blocks in place, technical or business-wise.
Mojo
I think half the commercial directors are wannabe movie directors, and are going to shoot their commercial in film and widescreen (or HD digital video) because they are artistes.
I think there's a film master of many of these commercials, and probably a high-def master of a lot of them.
(Just listen to the soundtracks of a lot of these commercials. The production quality frequently exceeds the main program!)
I think the ad agencies know that high-def is going to be the best showcase for their products and want to be ready as soon as they can get the high-def transmissions.
The 2003 Super Bowl was the first I'd seen in high-def, and I noticed that all the movie commercials were aired in high-def during the game (with terrible audio level problems).
Like the author of this thread, it continues to amaze me that these agencies and directors aren't getting their beautiful mini-movies on the air in high definition, and instead we get letterboxed SD commercials.
The networks and stations must have some serious road blocks in place, technical or business-wise.
Mojo
Quote:
Probably not. For a lot of commercials, you just do a one-light transfer of all the film you shot, which basically has minimal color correction, etc. Then you sit for days in a digital editing room, picking takes and roughing together multiple versions of the spot to see what works best. Then you take your favorite rough cut to the composers who do a music score and sound design. Next, you get approval of the rough, and you go do the real transfer, where you spend hours tweaking only the scenes that you chose for the final commercial.
While the film may be transfered at more than 1080 lines, many advertisers and agencies probably don't consider making an HD version a priority today. But hopefully in the near future, more will.
| Originally posted by Morris Jones I think there's a film master of many of these commercials, and probably a high-def master of a lot of them. Mojo |
While the film may be transfered at more than 1080 lines, many advertisers and agencies probably don't consider making an HD version a priority today. But hopefully in the near future, more will.
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I have a TiVo - what are these things you call "commercials"? ;^)
Dwight
Dwight
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ccallana,
I hear you - for the time being, I'm stuck with SD equipment...
But, from what I've seen of HD (good picture but the same lame content), I'll just stick with my SD dtivo's and just keep ff'ing through those - what are they called - commercials?
Once the HD price comes down, I'll step up...
Dwight
I hear you - for the time being, I'm stuck with SD equipment...
But, from what I've seen of HD (good picture but the same lame content), I'll just stick with my SD dtivo's and just keep ff'ing through those - what are they called - commercials?
Once the HD price comes down, I'll step up...
Dwight
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aeblank,
TiVo won't automatically skip commercials. You can set it to skip 30 seconds forward at a time if you want.
I find that using the 2x or 3x ff works well for skipping commercials. Once I see the show in the screen, I just press play and it backs up a certain number of frames before playing. Very quickly, I found that I got a feel for when to press play such that I would start at the right point. Plus, by ff'ing through the commercials, I can still see just enough of them to stop and play one back if it's of interest to me (like the first time I saw a commercial for "Farscape: Peacekeeper Wars").
My directivo has 2 satelite IRD's - does your ReplayTV have 2 tuners? Also, do you have the show sharing feature?
Dwight
TiVo won't automatically skip commercials. You can set it to skip 30 seconds forward at a time if you want.
I find that using the 2x or 3x ff works well for skipping commercials. Once I see the show in the screen, I just press play and it backs up a certain number of frames before playing. Very quickly, I found that I got a feel for when to press play such that I would start at the right point. Plus, by ff'ing through the commercials, I can still see just enough of them to stop and play one back if it's of interest to me (like the first time I saw a commercial for "Farscape: Peacekeeper Wars").
My directivo has 2 satelite IRD's - does your ReplayTV have 2 tuners? Also, do you have the show sharing feature?
Dwight
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