Even though it is financially struggling, and it’s theaters remain shuttered with an uncertain future, plus TV sales are WAY up, Chinese-owned AMC says that when it reopens, it plans to shun Universal Studios movies.
Why such hard feelings? Apparently it is the success of Trolls World Tour video on demand that has led to this acrimony.
Key quote “As it turned out, Universal made more revenue from Trolls World Tour after three weeks in digital release than they did from five months of the original Trolls in theaters.” – IGN
Trolls World Tour made a hundred million bucks in VOD rentals so far, which is enough to open studio’s eyes. What may have triggered AMC is the following quote from Universal: “As soon as theaters reopen, we expect to release movies on both formats.”
Check out this article from IGN for more info: AMC Theaters Refuses to Play Universal Movies Once Theaters Reopen
And here’s an article from CNN on the topic: AMC bans Universal films from its theaters over ‘Trolls World Tour’ spat