Subtlety does not work here...
We've had newspaper articles in the Phoenix area pointing out the lack of HD responsibility of KPHO. National forums don't want to help, in fact they are usually wrong -- touting that since KPHO transmits DTV, the also pass through the CBS HD content --WRONG!
Meredith Corp., KPHO's owners seem to take an adversarial stance in this, saying that the size of the HD audience is insignificant. Yet when asked if satellites can carry the HD CBS feed, they absolutely refuse to grant the rights. Not only do they hold CBS HD hostage in Phoenix, they are hypocrites about it.
Now, I wouldn't rally give a damn about the whole deal if we were just talking about "Touched by an Angel" or other crappy CBS network programming. But we missed the Super Bowl in HD last year.
I caught the VP of Mitsubishi Digital touting their sets as the wave of the future in the Phoenix area because of the Mitsubishi/CBS deal to do HD. He was red-faced when I pointed out he was mistaken (after calls to the station manager and CBS headquarters in New York), but the rest of us in the area with HD capable sets are just mad.